Business Analyst, Content & Omnichannel

Keywords: Business Analyst, Content Management, Omnichannel Marketing, Digital Experience, Adobe Workfront, User Acceptance Testing, UAT Lead, Content Operations, Digital Transformation, Business Process Analysis, Workflow Automation, Jira, Marketing Operations, Medical Content Governance, DAM, Adobe Experience Manager, Customer Journey Management, South San Francisco Jobs, Contract Business Analyst, Healthcare Technology Careers. In this role, you will serve as the critical link between business stakeholders, operational teams, agency partners, and technology organizations to optimize content workflows, improve customer engagement processes, and support digital transformation efforts.

Business Analyst, Content & Omnichannel (Contract)
Location: South San Francisco, CA (Hybrid)
Schedule: Monday-Friday | 8:00 AM - 4:30 PM PT
Shape the Future of Digital Customer Engagement
Join a forward-thinking Digital Experience organization focused on transforming how customers and patients engage with content, digital channels, and personalized experiences. Leveraging innovative technologies, omnichannel strategies, content operations, and data-driven insights, this team delivers scalable solutions that drive meaningful business impact.

We are seeking a Business Analyst, Content & Omnichannel to support enterprise content management, digital engagement, and omnichannel campaign execution initiatives. In this role, you will serve as the critical link between business stakeholders, operational teams, agency partners, and technology organizations to optimize content workflows, improve customer engagement processes, and support digital transformation efforts.
Position Overview
As a Business Analyst, you will independently lead requirements gathering, process analysis, solution validation, and user acceptance testing (UAT) activities for strategic content and omnichannel programs. You'll partner closely with product managers, activation teams, digital operations, and technical stakeholders to translate business needs into scalable solutions.

Two complementary focus areas are available:
Workfront & Process Implementation
Lead workflow design, intake processes, requirements gathering, and validation activities for Adobe Workfront implementations and enhancements.
Medical Content Governance & UAT
Lead content governance initiatives, review and approval process design, business testing, compliance workflows, and adoption readiness activities.
Key Responsibilities Business Analysis & Process Design

• Gather, analyze, document, and validate business requirements across marketing, medical, content operations, and channel execution teams.
• Facilitate workshops, stakeholder interviews, use-case development, and process mapping sessions.
• Translate content supply chain and campaign workflows into detailed business requirements and functional specifications.
• Assess current-state processes and design future-state workflows focused on automation, standardization, and operational efficiency.
• Define content operating models, governance structures, workflow templates, roles, responsibilities, and standard operating procedures (SOPs).
• Coordinate dependencies across business, technology, and vendor teams.

Solution Delivery & Validation

• Collaborate with technical teams to ensure solutions meet business requirements and acceptance criteria.
• Manage requirements traceability throughout the project lifecycle.
• Maintain Jira backlogs, user stories, acceptance criteria, testing documentation, and release records.
• Lead User Acceptance Testing (UAT), including test planning, execution, defect management, business validation, and release readiness.
• Track and measure operational KPIs such as approval cycle time, adoption rates, and process efficiency.
• Support deployment activities, business readiness, training, and post-launch adoption efforts.

Data & Analytics Support

• Analyze operational and campaign data to support business decision-making.
• Evaluate data integrity, metadata structures, and content-related data flows.
• Understand reporting environments, data schemas, and pipeline dependencies.
• Partner with analytics teams to measure platform performance, adoption, and business outcomes.

Areas of Expertise Content Creation & Management

• Digital Asset Management (DAM)
• Content authoring and modular content
• Content governance and review workflows
• Compliance and approval processes
• Content operating models and content factory frameworks

Omnichannel Engagement

• Email marketing
• Web and mobile experiences
• SMS communications
• Paid media activation
• Customer journey orchestration platforms

Workflow Automation

• Adobe Workfront intake processes
• Request forms and workflow templates
• Approval workflows
• Cross-functional process integrations

Required Qualifications

• Bachelor's degree in Business, Information Systems, Computer Science, or a related field.
• 3+ years of experience as a Business Analyst, Systems Analyst, Product Operations Analyst, Functional Consultant, or similar role.
• Experience supporting enterprise content, workflow transformation, digital operations, or omnichannel initiatives within healthcare, life sciences, or regulated industries.
• Proven ability to lead requirements discovery, process design, UAT, and implementation activities independently.
• Hands-on experience translating business processes into functional requirements and validating delivered solutions.
• Experience with Jira or similar backlog, project, and defect management tools.
• Excellent analytical, facilitation, communication, and stakeholder management skills.

Preferred Qualifications

• Adobe Workfront implementation, enhancement, or administration experience.
• Experience with content governance, review and approval workflows, and UAT leadership.
• Familiarity with:
  • Adobe Experience Manager (AEM Assets)
  • Adobe Experience Platform
  • Adobe Journey Optimizer (AJO)
  • Adobe Campaign
  • Salesforce Marketing Cloud
  • Salesforce Data Cloud
• Experience with content metadata management, audience segmentation, journey orchestration, and cross-platform workflow integration.

Why Join This Opportunity?
This role offers the chance to drive enterprise-scale content and omnichannel transformation initiatives while partnering with leaders across digital, marketing, medical, analytics, and technology functions. If you're passionate about improving business processes, optimizing customer engagement, and delivering innovative digital solutions, this is an excellent opportunity to make a meaningful impact.

Keywords: Business Analyst, Content Management, Omnichannel Marketing, Digital Experience, Adobe Workfront, User Acceptance Testing, UAT Lead, Content Operations, Digital Transformation, Business Process Analysis, Workflow Automation, Jira, Marketing Operations, Medical Content Governance, DAM, Adobe Experience Manager, Customer Journey Management, South San Francisco Jobs, Contract Business Analyst, Healthcare Technology Careers.