Business Analyst, Content & Omnichannel

Our Client, a Biotech company, is looking for a Business Analyst, Content & Omnichannel for their South San Francisco, CA/ Hybrid location.

Responsibilities:

• Elicit, analyze, specify, and validate stakeholder business needs across marketing, medical, and channel execution teams using workshops, use cases, and process flows.
• Translate end-to-end campaign and content supply chain workflows (e.g., Workfront, DAM, ACM/AJO) into functional requirements, business rules.
• Lead current-state assessments and future-state process design, rationalizing intake briefs and request forms and identifying opportunities for automation, standardization, and workflow simplification.
• Define content operating models, roles, handoffs, governance, workflow templates, and standard operating procedures (SOPs) for commercial and medical content operations; translate these into Adobe Workfront requirements with technical teams.
• Facilitate stakeholder workshops, solution demonstrations, and backlog refinement to validate requirements and resolve process decisions; coordinate dependencies across business, technology, and vendor teams.
• Solution Validation & Delivery:
• Partner with IT and RDT technical teams to verify that technical specs and user stories meet business acceptance criteria.
• Maintain product backlogs and sprint data in Jira, tracing business requirements through user stories, acceptance criteria, testing, and release outcomes.
• Lead business User Acceptance Testing (UAT) planning and execution for assigned workstreams, including test scenarios, business tester coordination, defect triage with IT/RDT, and validation against acceptance criteria; coordinate business sign-off and release readiness.
• Define and track operational KPIs such as intake-to-approval cycle time, rework, and adoption, using post-launch feedback to prioritize process and product improvements with BPMs.
• Develop training materials and support business readiness, deployment, and post-launch adoption with Activation Leads; capture feedback from commercial, medical, and content operations teams.
• Data & Analytics Integration:
• Leverage data and analytics insights to evaluate campaign operational data, data flows, and metadata integrity.
• Understand data schemas and pipelines linking content execution tools to downstream reporting environments.
• Support measurement frameworks that connect digital engagement and channel execution with commercial outcomes.
• Collaborate with analytics partners to track and report on product KPI adoption.
• Domain Focus Areas:
• Support requirements and workflow analysis across key Digital Experience capabilities:
• Content Creation & Management: Authoring, DAM, modular content, content factory operating models, and commercial and medical review and approval workflows. Partner with review and compliance stakeholders to define risk-based routing, business rules, and governance requirements.
• Omnichannel Orchestration & Channels and workflows: Email, web/mobile, SMS, paid media, and automated journey orchestration (e.g., ACM/AJO).
• Workflow Automation: Adobe Workfront intake, request forms, workflow templates, approvals, and process integrations across commercial, medical, content operations, and agency partners.

Requirements:

• Bachelor's degree in business, computer science, information systems, or a related field.
• 3+ years of experience as a Business Analyst, Product Operations Analyst, Systems Analyst, or functional consultant, including delivery of enterprise content or workflow transformation in life sciences or healthcare.
• Demonstrated ability to independently lead requirements discovery and future-state process design with marketing and medical users, write functional specifications and carry an assigned workstream through UAT and deployment.
• Platform and delivery experience: Hands-on functional experience translating business processes into enterprise workflow requirements, validating configured solutions, and supporting UAT and deployment; experience with Jira or comparable backlog and defect-tracking tools.
• Role-specific experience: For the Workfront & Process Implementation role, direct Adobe Workfront implementation or major enhancement experience is preferred, including intake, request forms, workflow templates, and approvals. For the Medical Content Governance & UAT role, demonstrated medical content operations, review and approval governance, and UAT leadership experience is preferred; Adobe Workfront experience is preferred, with related enterprise workflow or content review platform experience considered.
• Related platform experience (preferred): Experience with DAM platforms such as Adobe Experience Manager (AEM Assets), or with Adobe Experience Platform, Adobe Journey Optimizer/Adobe Campaign, Salesforce Marketing Cloud, Salesforce Data Cloud, or comparable platforms. Relevant expertise includes content metadata and governance, cross-platform workflow handoffs, audience segmentation, or journey orchestration. Candidates should demonstrate depth relevant to their role; experience across every listed platform is not required.
• Strong analytical, creative problem-solving, facilitation, and cross-functional stakeholder management skills, with demonstrated ability to align business, technology, and vendor teams on requirements, dependencies, and decisions.

Why Should You Apply?

• Health Benefits
• Referral Program

Excellent growth and advancement opportunities