Job Summary:
This is a unique Brand Managers role. responsible for driving sales growth, market execution, and brand performance for an assigned portfolio of brands across Bernick's markets. This role combines strategic brand management with field sales leadership, requiring close collaboration with supplier partners, sales teams, and customers to develop and execute programs that increase brand awareness, distribution, volume, and profitability. This role with analyze sales trends, market conditions, and competitive activity to identify growth opportunities and develop data-driven strategies that strengthen brand positioning and maximize results. This position serves as the primary brand expert while actively supporting market execution through sales calls, customer engagement, merchandising initiatives, promotions, and supplier partnerships to ensure brand objectives are achieved in the marketplace.
Responsibilities:
- Work collaboratively with internal teams and supplier partners to ensure successful execution of marketing plans and achievement of business objectives
- Analyze sales data, market trends, and competitive activity to forecast brand performance and identify opportunities for growth
- Serve as the expert resource for all brands within assigned portfolio, maintaining deep knowledge of brand positioning, products, and performance
- Partner directly with suppliers to plan and execute programs for new and existing brands, including merchandising, pricing, promotions, and events
- Regularly ride along with Sales and Brewery Representatives across all Bernick's markets to conduct sales calls
- Communicate brand goals, updates, and performance metrics effectively with internal teams and supplier partners
- Participate in all branch sales meetings and Brewery Business Planning conferences; communicate key takeaways and relevant information to the team
- Track and evaluate the success of brand initiatives, providing reports and insights to guide future strategy
- Develop and execute territory business plans to achieve volume, revenue, distribution, and profitability objectives.
- Identify opportunities for new distribution, placement, and market penetration within assigned territories.
- Build and maintain strong relationships with key retail accounts, chain customers, and supplier partners.
- Conduct regular market visits to evaluate brand performance, competitive activity, and execution standards.
- Ensure merchandising, pricing, promotional displays, and point-of-sale materials are executed according to brand standards.
- Support account openings, product launches, and promotional initiatives within the assigned territory.
Requirements:
- 2+ years of experience in brand management, marketing, or sales; experience in the beverage or consumer packaged goods industry preferred
- Ability to work regular business hours 8-5 however hours may vary based on business needs, including occasional evenings and weekends for events, promotions, supplier activities, and industry functions.
- Travel throughout Bernick's markets may be required to support sales activities, customer visits, supplier meetings, and special events.
- Strong analytical skills with the ability to interpret data, identify trends, and make strategic recommendations
- Excellent communication and presentation skills with the ability to collaborate effectively across teams and with supplier partners
- Bachelor's degree in Marketing, Business, Sales, or a related field preferred
- Must be 21 years of age
- Valid Driver's License, driving record which meet Bernick's standard
- Ability to regularly walk, stand, sit, lift and move product weighing 50 pounds
- Travel may be required as part of this role to support various Bernick's locations, events, or business needs. A Motor Vehicle Record (MVR) will be conducted as part of the hiring process and evaluated in relation to the requirements of the role.
- Team members in this position may be required to handle, move, and work with a variety of products, including alcoholic beverages, nicotine products, pork products, and other regulated consumer goods.
Benefits:
- Medical, Dental, Vision, Life Insurance, Paid Time Off (PTO), 401(K) & Company Match, and more
- Full-Time Team Members earn PTO up front, and they are eligible for insurance benefits the first of the month following their start date.
Perks from the Bernick's Team:
- Branded apparel to wear
- Access to complimentary beverages throughout your day
Base Compensation:
Annual Salary
$65,000 - $75,000
Potential Other Compensation (based on position eligibility):
Various bonuses, commissions, incentive pay, mileage reimbursement, etc.
Bernick's is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, and other legally protected characteristics. If you need a reasonable accommodation because of a disability for any part of the employment process, please email hr@bernicks.com and let us know the nature of your request and your contact information.
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