Brand & Partnership Marketing Specialist

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.

As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next.

Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.

Come change the game with us. Apply today!

This hybrid position will be located at our WSS office. Expectations for hybrid in-office schedule is three days a week, Tuesday, Wednesday, and Thursday.

The Brand & Partnership Marketing Specialist plays a key role in driving how our brand shows up across campaigns, collaborations, and key activations. This role is responsible for leading day-to-day campaign planning and execution with brand vendors and partners, while also contributing to broader brand strategy and go-to-market alignment.

This position carries ownership and accountability, with a focus on connecting cross-functional work, making informed decisions, and ensuring strong execution across initiatives. The role partners closely with Marketing, Merchandising, Creative, and external teams to bring brand ideas to life in a way that is consistent with WSS and resonates with our customer. This role is responsible for creating and overseeing brand and partnership activations and initiatives in collaboration with all marketing departments for execution.

• Lead execution of brand campaigns from brief to launch, ensuring timelines, deliverables, and quality standards are met
• Take ownership of campaign planning, including creative briefs, timelines, and cross-functional alignment
• Manage and maintain the campaign calendar and key milestones across initiatives
• Partner cross-functionally (Marketing, Merchandising, Ops, Creative, Finance) to align plans and support execution
• Lead integrated marketing meetings, including agenda setting, recaps, and follow-ups
• Build and maintain relationships with external partners, vendors, and agencies
• Oversee project management for brand initiatives, including timelines, trackers, approvals, and budgets
• Guide creative asset development and approval processes with key stakeholders
• Track campaign performance and provide insights and recommendations to improve future initiatives
• Contribute to brand strategy, campaign ideation, and presentations
• Responsible for the recap and analyzing the impact of the brand/partnership initiative and reporting to internal and external teams and leadership
• Support budget tracking, purchase orders, and vendor coordination
• Maintain organization across projects, ensuring clear communication and follow-through
• Provide support and direction across projects to help keep workstreams moving
• Lead or support special projects as needed

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed above are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 EDUCATION and/or EXPERIENCE REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, or a related field
• 4+ years of experience in brand marketing, campaign planning, or agency account management
• Experience managing campaigns or major workstreams from strategy through execution
• Strong understanding of integrated marketing and go-to-market processes
• Experience working in a retail or consumer-focused environment preferred
• Experience with reporting, analytics, and campaign performance tracking

OTHER SKILLS and ABILITIES:

• Strong project management skills with the ability to manage multiple priorities and deadlines
• Ability to work cross-functionally and maintain alignment across teams
• Strong communication skills, with the ability to lead discussions and provide clear direction
• Sound judgment and decision-making skills
• Strong organizational skills and attention to detail
• Ability to build and maintain relationships with internal and external partners
• Analytical mindset with the ability to translate data into actionable insights
• Ability to work independently and take initiative
• Proficiency in Microsoft Office

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.

At Foot Locker, we value innovation, authenticity, and integrity in all that we do.  To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments.  To ensure a smooth and secure experience, please review the following guidelines:

• Cameras must be on for all virtual interviews.
• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

The annual base salary range is $70,500 - $80,000 / year. This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the WSS total compensation package, which includes the below.

• Paid Time Off, Paid Parental Leave
• Life, Medical, Dental, and Vision Coverage – Individual and Family Plans
• Self-Development & Recognition Programs
• Bonus Incentive Program
• Advancement Opportunities
• 401k Retirement Plan and HSA Contributions
• 30%-50% Employee Discount - Friend & Family Events
• Community Engagement Opportunities

This is a hybrid position with in‑office work on Tuesday, Wednesday, and Thursday in our Gardena, CA office.

WSS is the premier footwear retailer in the U.S. doing business in neighborhood-based stores. Consumers trust WSS for the best brands, greatest values and largest selection of athletic, dress, fashion and casual footwear for the entire family. Our large store format enables us to showcase thousands of styles from top name brands like Nike, Jordan, Vans, Converse, Adidas, Puma, Skechers, etc. In addition, WSS carries high quality private brands augmenting the breadth of selection to deliver amazing value to our customers. 

WSS is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.