Brand Marketing Storytelling Intern

Brand Marketing Storytelling Intern

Summer Internship 2027: May 31st, 2027 - August 20th, 2027.

Location - Low Hybrid

This is a hybrid role, which means that you will have the flexibility to work both onsite and at a distance. You will collaborate onsite at our Cashton, WI office for 3-5 days per week and the rest of the time you can choose to work remotely or onsite.

Employee Type - Hourly

Bonus Eligibility - No

Safety Sensitive - No

As an intern, you''ll have the opportunity to contribute to meaningful work that supports this mission while gaining valuable hands-on experience. Beyond day-to-day projects, our internship program offers professional development opportunities, networking events with leaders across the cooperative, community involvement experiences, and connections with fellow interns. It''s a chance to grow your skills, make an impact, and be part of an organization dedicated to creating a healthier future for people, animals, and the planet.

Summary of Role:

The Brand Marketing Storytelling Intern will spend the summer finding, reporting and publishing stories about the family farmers who own Organic Valley. Working with our content and PR teams, this intern will write and edit articles for the Organic Valley blog, dig up story ideas from around the cooperative, and write and post on LinkedIn and Reddit. They will also write copy for Organic Valley branded products, including product pages and digital shelf retail copy, which is where the farm story meets the shelf and where a writer learns to make every word count. Along the way, they will follow what other brands, reporters and creators are publishing about food and farming, and tag and file our work so it can be found again. The summer builds toward one capstone: a published story about an Organic Valley farmer, reported and written by the intern for a defined audience. This is an opportunity to build their portfolio while learning about cooperatives, organic food and the farmers who make a difference.

Essential Duties and Responsibilities:

Content Development & Storytelling

• Write, edit and fact check articles for the Organic Valley blog under the direction of the content marketing editor.
• Find and pitch story ideas by interviewing farmer-members, employees and experts.
• Write and revise copy for Organic Valley branded foods, including product page descriptions, promotions and seasonal messaging, keeping the farmer behind the product in view.
• Apply AP Style and the Organic Valley brand voice to written work.
• Review blog and social performance data to identify opportunities for future stories.
• Own a capstone project from pitch to publication: a published story about an Organic Valley farmer, written to reach a defined audience segment.
• Deliver other writing, proofreading and research duties as assigned by manager.

Digital Marketing & Content Strategy

• Research and evaluate new venues to publish content that resonates with the Organic Valley target consumer.
• Draft, schedule and publish content for LinkedIn and Reddit, adapting voice, length and format to each platform.
• Follow relevant Reddit communities and flag questions, complaints and misconceptions the brand should respond to.
• Monitor what other brands, media outlets and creators are publishing about food, farming and sustainability, and write a recurring brief to inform the team.
• Work with the social, digital and PR teams so the blog, product copy and press outreach tell a consistent story.

Research, AI & Public Relations Support

• Investigate and provide a point of view on AI tools for content development.
• Use AI tools for research, interview preparation and initial summaries, then verify all facts against primary sources before publication.
• Tag and file published stories, quotes and photos.
• Support the PR team with media list building, coverage tracking and reporting.
• Work within existing brand and legal guardrails on product claims and route copy for review.

Additional Duties and Responsibilities:

• Represent Organic Valley professionally in interviews with farmer-members and in public online communities.
• Other duties as assigned by supervisor.

Knowledge, Skills, and Abilities:

• Currently enrolled in post-secondary education with one year or less from graduation required.
• Currently working toward a degree in journalism, communications, marketing, English, agricultural communications or a related field preferred.
• Course work in writing, reporting, journalism or communications required.
• Strong communication skills; both verbal and written required.
• Proficient with Microsoft Office programs required.
• Ability to prioritize workload and responsibilities effectively.
• Ability to work individually and in a team environment.
• Strong organizational and time management skills.
• Interest in organic and working with farmers and cooperative business model preferred.
• Two writing samples or a portfolio required with application. Student publications, class work, personal blogs and newsletters all count.
• Familiarity with AP Style preferred.
• Interest in short-form writing where space is tight, such as product pages, subject lines or headlines, preferred.
• Working knowledge of AI research tools such as ChatGPT, Claude or Perplexity is useful, including their limits. We expect drafts to be your own writing and every fact to be traced to a real source.
• Comfortable on social platforms, particularly LinkedIn and Reddit, and aware that tone and etiquette are not the same on each preferred.
• Willing to interview people you have never met, including farmers, by phone and in person.
• Basic familiarity with content management systems, social scheduling tools or analytics dashboards preferred.
• Valid driver''s license and ability to travel to member farms for interviews preferred.

Base hourly wage range: $20.00 per hour

Hours per week: 40 hours

Internship Program Overview:

• Program concludes after 12 weeks
• Furnished housing provided or housing stipend
• Engaging and project-based experiences with a leading organic food brand
• Network and learn from our business leaders in a "Learn The Co-op Series"
• Various intern group events held throughout the summer
• Interns are paid hourly for time worked
• Interns are responsible for transportation to and from work