Who we are At CarGurus NASDAQ CARG our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact were the largest and fastest-growing automotive marketplace and weve been profitable for over 15 years. What we do The market is evolving and we are too moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing purchase and delivery of a new one. Today tens of millions of consumers visit CarGurus.com each month and 30000 dealerships use our products. But theyre not the only ones who love CarGurus-our employees do too. We have a people-first culture that fosters kindness collaboration and innovation and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride Role overview The Brand Marketing Specialist will be responsible for leading all digital brand media campaigns across the US Canada and the UK. This role will shape digital investment strategies and own the creative lifecycle from brief to execution. Operating at the intersection of creative development and media strategy this role will manage agency partners track campaign performance and oversee budgets to drive continuous optimization. What youll do Work directly with the Brand Marketing Manager to determine our digital channel mix and investment strategy e.g. Online Video YouTube Meta TikTok. Own the creative testing roadmap partner with performance marketing and analytics teams to identify opportunities and structure testing plans. Oversee the development of brand creative to fuel the digital media plan Draft creative briefs that are rooted in our brand story customer insights channel best practices and campaign learnings. Project-manage internal creative teams and external agencies managing feedback securing approvals and trafficking final assets to media partners. Maintain the brand teams asset library and proactively identify opportunities to leverage assets and messaging across the organization. Partner with analytics and engineering teams to advance digital brand measurement capabilities and translate creative learnings into actionable optimization strategies. Monitor industry trends and identify emerging opportunities to drive continuous channel testing and expansion to drive performance improvements. Generate and present monthly reports for mid-funnel channels across all active regions US CA UK. Responsible for budget planning and reconciliation for all mid-funnel digital brand channels. What youll bring 2 years of professional marketing experience preferably in consumer brand or performance marketing Deep understanding of creative strategy and production with a proven ability to connect creative insights directly to performance metrics and business outcomes. Strong creative instincts with the ability to give clear actionable direction and feedback to agencies and creative partners. A data-driven approach to decision-making with a focus on balancing long-term brand building with short-term conversions. Exceptional written verbal and presentation skills with a track record of building cross-functional relationships and presenting to stakeholders. Strong organizational skills and personal accountability with experience managing budgets project timelines and competing priorities effectively. Familiarity with leveraging generative AI tools to optimize creative workflows speed up production or streamline daily marketing tasks. The displayed range represents the expected annual base salary On-Target Earnings OTE for this position. On-Target Earnings OTE is inclusive of base salary and on-target commission earnings which applies exclusively to sales roles. Individual pay within this range is determined by work location and other factors such as job-related skills experience and relevant education or training. This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits this role may qualify for discretionary bonusesincentives and Restricted Stock Units RSUs. Position Pay Range 70000 - 87000 USD Working at CarGurus We reward our Gurus curiosity and passion with best-in-class benefits and compensation including equity for all employees both when they start and as they continue to grow with us. Our career development and corporate giving programs as well as our employee resource groups ERGs and communities help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch a new car discount meditation and fitness apps commuting cost coverage and more help our people create space for what matters most in their personal and professional lives. CarGurus may require in-person interviews as part of our hiring process particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate. We welcome all CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We do not discriminate based on race color religion national origin age sex marital status ancestry physical or mental disability veteran status gender identity or sexual orientation. We foster an inclusive environment that values people for their skills experiences and unique perspectives. Thats why we hope youll apply even if you dont check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. LI-Hybrid