Brand Marketing Senior Manager Purple Label RRL & RLX

Ref #

W183148

State/Region

New York

Department

Marketing

Location

United States

City

New York

Pay Range: The pay range for this job is $85000 - $161444 annually; actual pay is dependent on experience and geographic location.

Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.

COMPANY DESCRIPTION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

Ralph Lauren is seeking a strategic and highly collaborative marketer to join the Global Brand Marketing team as Senior Manager, Purple Label, RLX & RRL. This role will focus on advancing the global marketing strategies and execution for three of the company's most distinct menswear brands-Purple Label, RLX and RRL-ensuring each brand's unique identity is expressed with clarity, consistency, and cultural relevance across all consumer touchpoints. Reporting to the Head of Menswear, this individual will play a critical role in translating Design and Merchandising vision into compelling storytelling, driving brand heat and business impact through integrated global campaigns.

The role requires a strong balance of strategic thinking and operational excellence, with the ability to navigate a highly matrixed organization and bring elevated, consumer-centric marketing to life at scale.Success in this role will come from a deep understanding of luxury, performance and heritage menswear consumers, the ability to differentiate brand narratives within a broader Menswear ecosystem, and a disciplined approach to execution across regions, channels, and platforms.

ESSENTIAL DUTIES & RESPONSIBILITIES

Brand Strategy & Campaign Development

• Support the development and execution of global marketing strategies for Purple Label, RLX and RRL, alignedwith brand vision and business priorities
• Translate Design and Merchandising direction into clear seasonal storytelling frameworks, campaign concepts, and activation plans
• Ensure distinct and differentiated brand positioning across Purple Label (luxury, craftsmanship, heritage),RLX (performance, innovation, sport) and RRL (authentic American heritage, craftsmanship, rugged utility)
• Contribute to the development of consumer segmentation, targeting, and messaging strategies to drive relevance and growth
• Partner with Global Strategy and Insights teams to integrate consumer, cultural, and competitive intelligence into marketing plans

Global Campaign Execution

• Lead end-to-end development and execution of seasonal campaigns, from brief through launch and recap
• Ensure Purple Label, RLX and RRL are effectively represented across key brand platforms, including global campaigns, shows, sports partnerships, retail activations, and editorial moments
• Partner with regional and channel teams (Digital, Social, PR, Paid Media, Retail, Wholesale, Experiential) to ensure consistent and elevated execution across all touchpoints
• Develop clear creative briefs and guide internal and external teams to deliver on-brand, best-in-class content
• Support the development of toolkits and guidelines to enable regional adaptation with local relevance

Cross-Functional Leadership & Collaboration

• Collaborate closely with Design, Merchandising, Creative, Media, Communications, and Regional Marketing teams to bring campaigns to life
• Act as a key connector across teams to ensure alignment between brand storytelling and commercial priorities
• Build strong partnerships with internal creative teams and external agencies to deliver impactful and cohesive campaigns
• Ensure alignment with broader Menswear strategy and integration across the full portfolio where appropriate

Planning, Operations & Communication

• Support development and ongoing management of global marketing calendars, ensuring alignment across brands, regions, and channels
• Lead day-to-day management of campaign timelines, deliverables, and approvals
• Partner with Finance to track budgets and ensure alignment with investment priorities
• Develop clear and compelling internal communications, including strategy documents, campaign briefs, and senior leadership presentations
• Ensure consistent communication and alignment across global and regional stakeholders

Performance, Insights & Optimization

• Track and analyze campaign performance, synthesizing insights into actionable recommendations
• Partner with Insights and Analytics teams to evaluate effectiveness across channels and initiatives
• Support post-campaign recaps, identifying key learnings and opportunities to continuously improve marketing impact
• Maintain a test-and-learn mindset to optimize storytelling, media strategies, and consumer engagement

EXPERIENCE, SKILLS & KNOWLEDGE

• 6-8+ years of experience in global brand marketing, preferably within luxury, fashion or lifestyle sectors

• Strong understanding of brand-building across multiple consumer segments

• Experience developing and executing integrated 360° marketing campaigns across global markets

• Demonstrated ability to translate strategy into execution in a fast-paced, matrixed organization

• Strong storytelling instincts with an appreciation for craftsmanship, innovation, and cultural relevance

• Experience working across digital, social, content, and media ecosystems

• Excellent communication and presentation skills, with experience preparing materials for senior leadership

• Highly organized with strong project management capabilities and attention to detail

• Collaborative, proactive, and solutions-oriented approach

• Genuine understanding of and appreciation for the Ralph Lauren brand and its menswear categories

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws. Please note background checks will be evaluated individually.