Fabuwood is seeking a Brand Leader to own and protect the Fabuwood brand across every customer touchpoint. This role is the central point of accountability for brand integrity, ensuring every asset, campaign, and public-facing moment reflects a consistent, compelling, and on-strategy Fabuwood identity.
The Brand Leader will report to the VP of Marketing and lead a team of graphic designers & content developers.
Key Areas of Responsibility
Brand Ownership & Consistency
- Develop, maintain, and evolve Fabuwood's brand guidelines, including visual identity, tone of voice, and usage standards.
- Serve as the authority on brand application across all departments, agencies, and partners.
- Audit brand presence across all channels - digital, print, retail, showrooms, and customer-facing materials - to ensure consistent execution.
- Establish review and approval processes for all content.
- Act as the go-to resource for teams across the organization seeking brand guidance.
- Build, organize, and maintain a centralized library of brand and creative assets for use across the organization and by partners/dealers.
Creative
- Key stakeholder in the creative production process from concept to final asset, ensuring quality and consistency across all deliverables.
- Manage relationships with photographers, videographers, and production vendors.
- Ensure all visual content aligns with brand standards and elevates the Fabuwood aesthetic.
Messaging Framework & Positioning
- Own and evolve Fabuwood's core messaging framework, value proposition, and market positioning.
- Ensure messaging is consistently applied across marketing, sales, and communications materials.
- Partner with leadership to refine positioning as the business and market evolve.
PR & Reputation Management
- Support and help shape Fabuwood's public relations strategy, including media relationships, press opportunities, and thought leadership.
- Monitor brand sentiment and reputation across public channels, addressing risks or opportunities.
Ratings & Reviews
- Own the strategy for monitoring and improving Fabuwood's ratings and reviews across relevant platforms.
- Develop processes to encourage positive customer feedback and respond to negative reviews in a way that protects brand reputation.
- Report on trends and insights to inform broader brand and customer experience strategy.
Qualifications
- 5+ years of experience in brand management, marketing, and creative direction
- Strong understanding of brand strategy, messaging, and positioning.
- Experience with reputation management and PR
- Exceptional attention to detail and a sharp eye for visual and written consistency.
- Excellent communication and stakeholder management skills, with the ability to influence teams outside of direct reporting lines.
- A passion for design and brand-building.
About
- Employment Type: Full-Time
- Location: On-site at our Newark HQ
- Hours: Monday-Thursday, 8AM - 5PM, Friday, 8AM - 1PM