Brand Marketing Manager (Hair Care/Beauty Industry)

Brand Marketing Manager
Pay: $45-50
Duration:6 months
Hybrid
M-F 8AM - 5PM

Responsibilities:
Position Summary: The Temporary Integrated Marketing Specialist supports the development and execution of integrated

Essential Job Responsibilities:
• Support the development and execution of eCommerce content across all sales channels and the website, including homepage, landing page, customer PDP pages, and promotional content for professional and consumer audiences.
• Assist in the development of PDP content and creative assets for existing products and new launches, ensuring accuracy, consistency, and adherence to brand guidelines.
• Coordinate the creation and updates of above-the-fold and below-the-fold PDP assets across retailer and owned channels.
• Maintain the eCommerce asset library, including PDP imagery, videos, model photography, lifestyle content, claims, and supporting creative assets.
• Create and update retailer-specific marketing materials, including banners, emails, CRM content, PDP assets, and other digital marketing support materials.
• Partner with Key Account Managers to develop and execute retailer-specific eCommerce marketing assets and content, ensuring customer requirements and promotional needs are supported accurately and on time.
• Upload, maintain, and monitor product content and assets within Syndigo, ensuring information is accurate, complete, and published on schedule.
• Partner with the Amazon team and Creative team to develop and update advertising and PDP assets as needed.
• Support go-to-market initiatives by coordinating the development, approval, and delivery of eCommerce assets and retailer marketing materials for product launches and campaigns.
• Collaborate with the Brand and Creative teams to bring product launches and marketing campaigns to life across eCommerce and in-store channels through compelling content, merchandising, and promotional materials.
• Coordinate with internal teams and external partners to ensure marketing deliverables are completed accurately and on time.
• Assist with the development and execution of in-store merchandising displays and promotional materials from concept through production and delivery.
• Support influencer box assembly and execution for product launches and marketing campaigns, including coordination of materials, approvals, and shipment logistics.
• Conduct industry and competitive research to support eCommerce, digital marketing, merchandising, and product launch initiatives.
• Monitor eCommerce content for accuracy and completeness, identifying updates and coordinating revisions as needed.

Qualifications:
• Bachelors in Marketing; MBA preferred.
• Min 3-5+ years of Client brand marketing experience, specifically ecomm and/or retail merchandising related experience

 
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