Brand Marketing Lead

Brand Marketing Lead | Careers at Gigs

About cookies on this site

We use cookies to collect and analyse information on site performance and usage, to provide social media features and to enhance and customise content and advertisements.

Learn more

Allow all cookiesAllow only necessaryCookie settings

Open menu

• ProductsDiscover Gigs OS, the operating system for embedded mobile services.
• Connect

Pre-built checkout flow

• Payments

Seamlessly integrated billing

• Operator

Agentic AI for phone plans

• Dashboard

Ops and Support cockpit

• API

One integration for global connectivity

• Gigs for Work

Employee phone plans worldwide

Products

ConnectPre-built checkout flow

• Use CasesGet inspiration for how to embed connectivity in your product, service or brand.
• Fintech

Phone plans and roaming in your app

• HR & IT Platforms

eSIMs from your HR or IT platform

• Devices

Connectivity for phones and wearables

• Travel

Global roaming for your customers

• Gigs for Work

Employee phone plans worldwide

• Switch to Gigs

The telecom operating system

Use Cases

FintechPhone plans and roaming in your app

• ResourcesExplore content and press releases from Gigs.
• Blog

The latest stories from inside Gigs

• Press

Press releases and media resources

• Essay

Network Dynamism: From Pipes to Platforms

Resources

BlogThe latest stories from inside Gigs

• Developers
• Careers
• Sign in

Sign in

Contact us

All Positions

San Francisco, New York, Marketing & Communications

Brand Marketing Lead

About Gigs

At Gigs, were building the operating system for mobile services-a platform that lets tech companies embed global connectivity into their products effortlessly.

Just as Stripe lets any business add a payment button in seconds, Gigs empowers platforms to weave in connectivity-bridging the traditional world of telecom with modern tech. From fintechs launching mobile services to HR platforms offering work phone plans, we automate provisioning and remove telecom complexity.

Our team of around 150 people across the US and Europe, backed by nearly $100 million in funding from Ribbit Capital, Google, and Y Combinator. As one of the fastest-growing tech companies, bringing together early-stage engineers, product builders, and business athletes from companies like Stripe, Airbnb, and Shopify. We're tackling deep technical and regulatory challenges to make connectivity truly seamless.

If you're driven by curiosity, creativity, and the chance to shape the future of telecom, we'd love to hear from you.

Things We Care About

We are building in a highly complex space and tackling a massive problem. We want people who lean in when things get hard.

• Speed. We move and we ship. We set bold deadlines and treat every week like it matters.
• Ownership. If you see something broken, fix it. We dont wait for permission.
• Customer Obsession. Our customers product is our product.
• Ambiguity. Were building frontier technology in a complex domain. Youll need sound judgement and good instincts to make decisions without complete information.
• First principles. We dont ask how things have been done before. We ask why they were done that way at all.

The Role

Were looking for someone to define the category were building, and Gigs place inside it.

Reporting to our Head of Marketing, youll shape how Gigs shows up in the world: what we say, how we say it, and where our story lands. Today we call what we do embedded connectivity. As the business grows, that framing is already starting to strain. Finding the language that replaces it, and making it stick with customers, press, investors, and partners, is the heart of this role.

But naming a category is only half the job. The other half is positioning Gigs inside it, so that when the space does have a name, were the company people associate with it. Youll do that through our founders voices, the stages we choose to be on, and a story that flexes across every market we operate in, because it wont land the same way in New York as it does in Paris or Singapore.

Its a build-from-scratch role for someone who has done this before and wants to do it again, at speed.

What You Will Do

• Define the category. Take us beyond "embedded connectivity" to language that holds as the business expands. Youll own the positioning, the terminology, and the argument for why this category exists at all; then get customers, press, analysts, and partners using our words.
• Position Gigs within it. Creating a category you dont own is a gift to your competitors. Youll make sure the story we tell about the space and the story we tell about Gigs reinforce each other at every touchpoint.
• Elevate our founders voices. Partner directly with our founders and execs to ghostwrite and co-create thought leadership: essays, keynotes, podcasts, social, interviews; so their public voice carries the category argument rather than running parallel to it. Youll bring a point of view and the judgment to push back, respectfully.
• Decide where we show up. Own the external calendar across conferences, stages, podcasts, newsletters, and press. Which rooms matter, which dont, and who from Gigs belongs in each one.
• Adapt the story by market. Were growing across the US, Europe, and Asia, and the same narrative wont work everywhere. Youll figure out what travels, what needs reframing, and where we need a different approach entirely.
• Hold the bar with Design. Partner closely with Design so the look and feel of the brand stays sharp and consistent across every format: site, deck, stage, social, event.
• Work across the company. Growth marketing, Product, Partner Marketing, and our partners themselves all carry pieces of our story. Youll keep them coherent, and use partner surfaces as a distribution channel for the category narrative.
• Direct the wider mix. Set the brief for and evaluate performance, events, AI-driven, and internal-communications work, going deep where it matters most and directing specialists and agencies everywhere else.
• Put AI to work. Use AI tools day-to-day to sharpen speed, creativity, and decision-making, and help shape how Gigs is represented, discovered, and recommended across LLMs and emerging AI-driven channels.

What We Are Looking For

• Youve created a category before. Youve made a company legible before its category had a name; think explaining Uber in 2013 or Airbnb in 2011. You know the difference between a clever tagline and a frame that competitors, press, and customers actually adopt.
• Youve positioned a company inside a category, not just built one. You understand that defining the space and winning it are two separate jobs, and youve done both.
• Youve worked directly with founders. Youve ghostwritten or built the public voice of a founder or executive, youre at home in the room with leadership, and you can hold your own when you disagree.
• Youre a writer by trade. An exceptional written and verbal communicator, most likely with a content strategy background. Your instinct for language is what sets you apart.
• Youve built distribution that works. Youve stood up content and distribution engines that measurably grew brand awareness, and you have opinions about which stages, shows, and channels are worth the effort.
• Youve told a story across markets. Youve adapted a brand narrative for different regions and know when to translate versus when to rebuild.
• You can direct the full mix. Content, social, events, comms, design - you can set the brief and evaluate the work across all of it, even where youre not the hands-on expert. Comfort with data is a plus, but this role is judged on voice and category instinct more than dashboards.
• You use AI in your daily work to improve speed, creativity, and decision-making.
• Youve done this in a high-growth tech startup or agency environment.

Salary range: $180,000 - $240,000 annually + equity

(The final offer depends on your background, skills, and how you perform through the process. Were open to considering outlier candidates, which may result in an adjustment to the scope and compensation)

Work At Gigs

At Gigs, we value in-person collaboration. We believe the best ideas, decisions, and relationships are built when teams spend meaningful time together, and our culture is designed around that belief. We support flexibility where it makes sense. Some focused work can be done remotely, and not every role or week looks the same. You should expect regular time in one of our hubs, as well as occasional travel for team workshops, customer meetings, and Gigs Republic, our bi-annual company off-site. Our offices are designed to feel like home-inspired workspaces, with plants, thoughtful tools, and small, tight-knit teams that make collaboration feel natural, energizing, and effective.

What We Offer

At Gigs, we believe in rewarding excellence. We offer competitive compensation and stock options because we see you as a true partner in our growth. We also provide stipends for your home office or work setup, a budget for learning and development to fuel your career, and of course, a free phone and international data plan

Want to learn more about our benefits, hubs, and what it's like to work at Gigs? Check out our Careers page.

Company

PressCareersBlogContactContent for AI

Developers

DocumentationStatus

Security and Legal

Trust CenterLegalCookie Preferences

Products

ConnectPaymentsDashboardOperatorAPIGigs for Work

Use Cases

FintechHR & IT PlatformsDevicesTravelSwitch to Gigs

Learn more with AI

Asksvg]:block [&>svg]:max-h-7 lg:[&>svg]:max-h-none">Asksvg]:block [&>svg]:max-h-7 lg:[&>svg]:max-h-none">Asksvg]:block [&>svg]:max-h-7 lg:[&>svg]:max-h-none">

","component":"Script"}]}},"__N_SSP":true},"page":"/careers/[...id]","query":{"gh_jid":"4967199101","id":["gigs","4967199101"]},"buildId":"build-TfctsWXpff2fKS","isFallback":false,"isExperimentalCompile":false,"gssp":true,"scriptLoader":[]}