Brand Manager, Supplier & Team Member Engagement, Brand & Experiences

Whole Foods Market is the leading natural and organic foods retailer, and we"re building brand programs, partnerships, and storytelling to match. Our Brand Engagement & Experiences team sits at the intersection of food culture, purpose-driven content, and immersive activations that connect customers, Team Members, and communities to the higher purpose at the heart of our brand: Nourishing People and the Planet.

We are seeking a Program Manager to own and elevate our supplier engagement, storytelling and recognition programs. This person is a strategic thinker who can deepen supplier partnerships and unlock new storytelling opportunities across events, content, and social channels. This role is event-heavy: we need someone with proven events experience who is highly organized, sets ambitious goals and metrics, and can seamlessly shift between big-picture strategy and day-of operations. The role will create impactful and scalable programs with our suppliers to build Whole Foods Market brand love among our suppliers, customers and Team Members. A quarter of the role will be dedicated to broader team event support and execution.

Key job responsibilities

Supplier Programs & Storytelling

• Own end-to-end strategy and execution of Supplier Summit, Supplier Awards, and Team Member Awards programs
• Build and nurture strong relationships with suppliers, serving as a trusted partner and identifying opportunities for deeper activations, co-branded moments, and storytelling partnerships
• Develop and grow supplier storytelling initiatives that amplify our brand and create a positive echo chamber across owned and earned channels
• Draft creative briefs and go-to-market plans that look holistically across internal and external audiences
• Create high-quality content across multiple formats - presentations/slides, video, panel discussions, social, and long-form written narratives - that highlights supplier stories and reinforces brand values
• Develop and produce compelling panels and video content featuring suppliers for internal and external audiences
• Build and manage presentation decks for executive events, summits, and cross-functional storytelling moments
• Work cross-functionally with Merchandising, Social, and PR teams to identify, develop, and promote supplier narratives
• Manage supplier integrations into key company events, including CEO quarterly meetings
• Proactively cultivate supplier relationships that expand the pipeline of partnership and activation opportunities over time

Event & Content Management

• Support with event strategy, content prioritization and writing
• Support food and beverage contracts, vendor relations, and event logistics
• Manage vendor relationships with professionalism, clear communication, and strong follow-through
• Coordinate with internal and external stakeholders to deliver seamless event experiences

Team Member Engagement

• Support internal team member engagement programming, including large-scale activations
• Contribute to the strategy and delivery of recognition programs that build culture and community