Brand Manager

Position Purpose Under little or no supervision and acting on own initiative, the Brand Manager champions brands in the marketplace by developing and executing strategic and annual brand plans that enable Delicato Sales and Trade partners to meet distribution and depletion objectives. The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato's annual and long-term financial goals.Work Location Napa, CAFunctional ResponsibilityManages and monitors day-to-day operations to ensure smooth workflows and that company standards are metManages company culture and holds self, peers accountable for demonstrating a constructive company culture through influential, personal behavior and actions; encourages strong work ethic and fosters an environment of trust and respectDevelops and aligns individual goals with the department's operational goals; ensures that decisions, actions, and priorities are aligned with the company's vision, mission, and strategiesResearches best practices, stays abreast of industry trends, and maintains awareness of regulatory changes to ensure compliance and continually improve operationsAssists in preparing the departmental budget, monitors spending, and directs team in cost-effective operations to ensure adherence to financial objectivesCommunicates and supports change initiatives and decisions in an effective manner to successfully guide team through changeFosters a work environment that encourages creative thinking, promotes flexibility, and drives innovationEnsures compliance and consistent application of company policies, initiatives, and decisionsEssential DutiesAdvocates for brands (both traditional wine and non-traditional wine innovation) by serving as a key liaison between Sales, Finance, Legal, Marketing Services, Operations and Delicato Sr. LeadershipDevelops 5-year strategic brand vision and plans for long-term growthOwns and manages all aspects of the marketing mix including product positioning, packaging, POS development, promotion, tracking of pricing actions, and all trade and consumer communicationEstablishes and delivers fully integrated promotions and education materials that engage the consumer, distributors and retail partnersDevelops web, social and digital media strategies to stay abreast with changing consumer behavior that is growing in digital channels; executes dynamic campaigns that integrate with the overall brand communication strategiesMonitors shipments, depletions, velocity and channel mix; administers responsive marketing strategies and tools to drive optimized results by selling channelWorks closely with Supply Chain optimize forecasting based on accurate marketing and sales trends/plansLeads annual development of strategic brand plan by analyzing product, category, consumer, and market dynamics that ensure long-term brand growthManages the recommendation of products and pricing utilizing data and insightsDevelops and executes brand budgets that support key brand strategies; adheres to prescribed brand budgetsCreates and maintains brand standards and annual plans with clear brand positioning and execution guidelinesIn conjunction with Finance Team, evaluates Agency Brand P&Ls, price/volume/mix analyses, Annual Plan variances, and corporate finance issues impacting the balance sheetActs as the creative force and the passionate brand ambassador to internal and external constituentsManages and channels brand activities in trade marketing, public relations, creative functions, and event managementManages and oversees line extensions and product launchesBuilds collaborative relationships with Sales, Finance, Winemaking, and OperationsManage timely and cost-effective strategic brand relationships with outside agency partnersPartners with Trade Marketing to develop chain or regional specific programming to drive channel salesNon-Essential DutiesDevelop and execute department administration projects and tasks as assigned by the VP Marketing or Marketing DirectorsOther duties may be assignedEducation and ExperienceB.S. or B.A. required, MBA preferred4+ years marketing experience in the U.S. table wine industry and/or top tier CPG company1+ year of leadership or progressive responsibilitiesWine industry experience preferredKnowledge, Skills, And AbilitiesStrong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisionsSeasoned management of all aspects of the marketing mix including pricing, promotion, packaging, products, channel, consumer, creative, as well as competitive analysis and consumer responseConsiderable knowledge of table wine styles and winemaking principlesAbility to act as a brand leader to internal and external constituents given sufficient breath of industry knowledge and experienceImpeccable written, verbal, and large group presentation skillsStrong Microsoft Office skillsFamiliarity with Nielsen and other data source reportingComfort accessing and analyzing multiple data resources to monitor monthly sales trends and discover new business insightsAttention to detail, ability to multi-task and to take initiativeHigh energy with an entrepreneurial drive to succeedA passion for wine and the industryCertificates and LicensesN/AWorking ConditionsOffice Environment. Some travel required including event activation.Work StandardsActs in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable RelationshipsCommunicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive mannerDemonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and trainingFollows all Company policies and proceduresAdditional CommentsManagement retains the discretion to add to or change the duties of the position at any time.California Pay Transparency Disclaimer: This is a Exempt position. The pay range for this position is $109,274.88 to $171,050.16. It is not typical for an individual to be hired at or near the top of the range for their role. Actual placement within range will be contingent upon a number of factors, including but not limited to the candidate's qualifications, education, experience, internal equity and alignment with market data.Delicato Family Wines offers its employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.Delicato Family Wines is an Equal Opportunity Employer.#J-18808-Ljbffr