| Location | Victor, NY |
| Job Type | Full-time |
| Industry | Medical Devices and Supplies |
| Company Size | 1,000 to 1,499 employees |
| Website | https://coopervision.com/about-us/careers |
The Brand Marketing Manager leads the development and execution of portfolio and brand initiatives that contribute to growth across CooperVision's global contact lens portfolio. Working across global and regional marketing teams and cross-functional partners, the role translates consumer-, customer-, and ECP-centric strategies to life through effective commercialization, marketing program execution, and launch support.
The Brand Manager owns defined workstreams within the global brand and portfolio strategy, including positioning, messaging, claims, market intelligence, performance analysis, launch and lifecycle planning, and development of scalable marketing toolkits. The role provides strategic direction to agencies and project partners, evaluates program effectiveness, and recommends actions based on market, customer, competitive, and business performance insights.
This role works collaboratively across Global Marketing, Regional Marketing, Professional Affairs, Clinical Affairs, Regulatory Affairs, Legal, Marketing Communications, and Life Cycle Management teams to ensure executional excellence and stakeholders remain informed of progress, risks, and opportunities. Success requires strong project management, communication, collaboration, and organizational skills, along with a passion for understanding consumer, customer, and ECP needs and translating those insights into effective marketing execution.
CooperVision, a division of CooperCompanies (NYSE:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com.