OVERVIEW

The Brand Manager for the Foodservice channel, is responsible for leading brand, portfolio, commercialization, and demand-generation strategies for assigned Foodservice portfolios. This role translates customer and marketplace insights into business growth opportunities and partners across the organization to drive portfolio performance.

RESPONSIBILITIES

• Develop and execute annual marketing plans for assigned Foodservice portfolios, aligning priorities, investments, and initiatives to business objectives and growth opportunities.
• Monitor portfolio performance, including sales, margin, distribution, campaign effectiveness, and market trends, and recommend actions to improve results.
• Lead portfolio and business reviews, translating performance data, customer insights, and marketplace trends into actionable recommendations.
• Support portfolio planning and identify opportunities to strengthen portfolio health, market relevance, and long-term growth.
• Lead commercialization efforts for new products, portfolio initiatives, and growth programs from positioning and launch planning through post-launch evaluation.
• Partner with Sales and Channel Marketing to develop customer-facing stories, selling materials, and activation plans that support commercial objectives.
• Translate customer, operator, and marketplace insights into marketing strategies, campaigns, and portfolio initiatives.
• Conduct post-launch and campaign performance reviews and apply learnings to future investments, messaging, and commercialization decisions.
• Lead cross-functional workstreams involving Sales, Product, NPD, PMO, agencies, and external partners to deliver business priorities.
• Manage assigned marketing budgets, project timelines, and execution priorities to ensure successful delivery of initiatives.
• Influence stakeholders through strong communication, business acumen, and data-driven recommendations.
• Coach and guide Associate Brand Manager contributions while supporting effective marketing processes and team best practices.

REQUIREMENTS & QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Communications or related field.
• Strong project management, analytical and communication skills.
• Experience translating customer, consumer, operator, or marketplace insight into positioning, messaging, and marketing activation.
• Demonstrated ability to lead cross-functional workstreams, manage multiple priorities, and influence stakeholders without relying solely on formal authority.
• Strong written, verbal, and visual communication skills with the ability to simplify complexity and create compelling business narratives.
• Experience with marketing measurement, campaign KPIs, digital/content channels, creative briefs, and agency or partner management.
• B2B, foodservice, tabletop, housewares, hospitality, consumer goods, retail, or multi-channel distribution experience preferred.

COMPETENCIES FOR SUCCESS

• Take Control: ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development.
• Be Engaged & Committed: lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work.
• Be Accountable: hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives.
• Continuous Improvement Mindset: Act with curiosity, proactively identifying and implementing changes to enhance work processes and outcomes. Consistently seek opportunities to improve efficiency, quality, and overall effectiveness.