Collaborate with internal producers and external agencies on local asset management & content production. Review current marketing campaigns for weaknesses and developing solutions within budget constraints.
Numbers & Facts
Location
Aventura, Florida
Description
Lead marketing activities for your specific product ranges in the region
Plan the marketing calendar of products; closely collaborating the Social Media and D2C teams
Lead the marketing budget incl. media management (Paid, Owned, Earned)
Develop trade marketing activities in (E)-Retail and B2B (SPA) business
Adapt global strategy and launch plans to the Americas with special consideration of local needs
Collaborate with internal producers and external agencies on local asset management & content production
Review current marketing campaigns for weaknesses and developing solutions within budget constraints
Analyze the effectiveness of promotions to determine what drives sales