Brand & Innovation Specialist

Job Description

Aramark HQ is seeking a Content Specialist to support Employer Brand and Recruitment Marketing. This role offers hands‑on experience in marketing, communications, and digital media - all while having fun and building your resume.

As a Content Specialist, you'll be bringing employee stories to life to help establish and strengthen our employer brand, and increase traffic to/engagement on our owned Careers channels: careers.aramark.com, Instagram, Facebook, LinkedIn, and X.

In this role, you'll help paint the picture for target external audiences of what life looks like at Aramark, how employees are empowered to pursue what matters to them, and how they are able to create custom career paths across lines of business.

This role reports to the Manager of Recruitment Marketing and Employer Brand and will coordinate closely with a Recruitment Marketing Partner. The top-level goals for the content that you will build are a demonstrated increase in brand awareness and reputation, as well as an increase the overall quantity of applications to our open roles.

Job Responsibilities

• Assist in planning a content calendar with input from our internal Talent Acquisitions, Talent Management, Corporate Communications, and Global Inclusion teams
• Write blog posts for our careers site that position our company as a destination employer and increase key traffic and engagement metrics, ultimately increasing applications to roles across the company
• Create and support social media content that provides a compelling "why" for our target audiences to be interested in and learn more about working at Aramark through effective storytelling of current employees
• Help with photography and videography as needed
• Contribute to digital and print marketing projects as needed (Canva, signage, etc.)
• Complete light office tasks and follow Aramark safety policies

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned as needed

Qualifications

• Content development experience, demonstrated through a portfolio of prior work + writing samples.
• Requires a bachelor's degree in a related field: i.e. Marketing, Communications, Advertising, Journalism/PR, Design.
• Proven ability to leverage owned media data and analytics as well as audience insights to help inform content strategy.
• Knowledge of what makes social media content successful in driving desired actions from target audiences, not simply increasing follower count.
• Strong command of common marketing/creative SaaS tools (e.g. Adobe Suite).
• An understanding of and commitment to abiding by Aramark's Social Media Policy and using judgment to protect the company's reputation/avoid risks. Familiarity with typical corporate processes around content reviews and approvals.
• Working in office at least two days a week; typically Tuesdays and Wednesdays.
• Ability to work independently and within a team.
• Ability and willingness to travel for work, as the heartbeat of Aramark is our frontline business across the US.

Preferred Qualifications

The ideal candidate will have:

• Passion for human-centered storytelling and knowledge of how to craft content that resonates deeply with people seeking meaning/purpose in their careers.
• A minimum of two years of paid full time work experience leading content strategy, ideally for a major brand/corporation.
• Strong preference for a Bachelor's degree in Marketing, or other degrees with an emphasis on owned and paid media + content creation.
• Prior experience in marketing specific to HR, employer brand, talent acquisition and an understanding of how to differentiate Aramark from similar companies
• Prior experience with Power BI, Emplifi, and/or custom dashboards built by Paid Media agencies
• Understanding of how to build audiences by leveraging demographics and psychographics to make content that is relevant
• Ability to balance multiple projects while meeting demanding deadlines, producing high quality work with a positive attitude

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what youre pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.