$39,000–$126,500 Per Year
Accidental Death and Dismemberment (AD&D), Amusement Parks, Brand Management, Brand Positioning, Brand Strategy, Budget Management, Business impact analysis (BIA), Change Management, Communication Skills, Contingency Plans, Cross-Functional, Customer/Client Research, Dental Insurance, Fitness, Insurance, Leadership, Market Research, Marketing, Marketing Communications, Medical Conditions, Medical Genetics, Metrics, Product Testing, Profit & Loss, Project/Program Management, Restaurant, Retail, Scholarship, Strategic Planning, Sustainability, Team Lead/Manager, Time Management, Vision Plan
Summary of Job Description
The Brand Innovation Associate Manager is responsible for managing brand innovation activities that drive business impact and bring the brand vision and strategy to life. This position supports the delivery of breakthrough innovation initiatives based on a deep understanding of the consumer category, culinary and competitive insights, past product learnings, and operational excellence. This position also conducts business impact analyses, manages cross-functional project teams, and contributes to brand innovation strategy and planning.
Job Responsibilities
- Serves as day-to-day project manager on key initiatives and/or national initiatives related to brand sustainability, innovation testing, and/or launches, legislative compliance training, change management, and/or team projects.
- Responsible for effective management and delivering results on-time and on-budget, delivery contingency plans, and post-mortem learnings.
- Contributes to strategy and plans, i.e., brand innovation and/or internal and external marketing communications, by identifying and defining relevant guest, competitive, and category data and insights that will drive business results for Panda.
- Regularly conducts business impact analyses, defining parameters and metrics using various data sources, including syndicated category, competitive, guest, and brand research, to optimize activities, plans, and measure program success, including impact on store revenues, profitability, and guest impact.
- May conduct market research, participate in product testing, and similar Marketing activities.
- Effectively communicates and manages cross-functional teams and/or agency partners on project goals and deliverables.
- Serves as lead communicator to inform management of relevant and key project milestones & updates.
- Delivers deep consumer and product insights to inform communications strategy and innovation leadership for successful commercialization and launch.
- Acts as a brand steward, having a deep knowledge of the brand architecture, positioning, and guest targets, and applying this consistently across all marketing activities.
- Helps ensure consistent brand position through innovation.
How we reward you
- Hybrid Work schedule
- 401K with company match
- Yearly bonus opportunity
- Full medical, dental, and vision insurance
- On-site fitness center, biometric screen, and flu shot clinic
- Discounts at Panda restaurants, theme parks, and gym memberships
- Paid time off starting at 15 days with 7 federal holidays
- Continuous education assistance and scholarships
- Income protection including Disability, Life, and AD&D insurance
- Bereavement leave
- Benefits available for eligible permanent full time associates
Your background & experience
- Bachelors degree in Marketing Communications or related field required.
- Minimum five years of marketing and project management experience, preferably in a retail/hospitality environment.
- Successful completion of initial and periodically required trainings.
- Obtaining a valid Food Handlers Card within 30 days of employment is a requirement of this position.
Pay Range: $39,000 - $126,500 Annual. Within the range, individual pay is determined using various factors including work location and experience.
LI-Hybrid | LI-CC1
Panda Strong since 1983
Founded in Glendale, California, we are now the largest family-owned American Chinese Restaurant concept in America. With close to 2800 locations globally, we continue our mission of delivering exceptional Asian dining experiences by building an organization where people are inspired to better their lives. Whether its impacting our team or the communities we work in, were proud to be an organization that embraces family values.
Youre wanted here
Panda Restaurant Group Inc. is an Equal Opportunity Employer and is committed to providing equal opportunity and does not discriminate on the basis of any characteristic protected by law, including but not limited to sex, gender (including pregnancy, childbirth, lactation, and related conditions), gender expression, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, genetic information, marital status, and veteran status. Additionally, Panda Restaurant Group Inc. complies with all federal, state, and local laws regarding requests for workplace accommodation.
The Americans with Disabilities Act (ADA) prohibits discrimination against qualified individuals on the basis of disability. Applicants are entitled to reasonable accommodations, absent undue hardship, to effectively participate in the application and hiring process, for example, sign language interpreters.
If you believe you require an accommodation for the application or interview process or for the position for which you are applying, please reach out to TASupport@PandaRG.com.
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Panda Restaurant Group Inc
At Panda, we all share a common mission: "Deliver exceptional Asian dining experiences by building an organization where people are inspired to better their lives." We invest in our people because great people run great operations that will exceed our guests' expectations. Talk to any of our associates and you will experience a culture dedicated to its mission and our five fundamental values- Proactive, Respect/Win-Win, Growth, Great Operations, and Giving.