Brand Growth Director

Sensis

About Sensis

Sensis is an integrated cultural marketing agency. We use technology, data and cultural insights to create integrated experiences to reach growth audiences across all media. Since 1998, we have combined strategy, research, creative, media, digital experiences, social, PR, and analytics to deliver culture-first marketing campaigns that generate quantifiable results. With offices across the U.S., Mexico, and Colombia, we help brands authentically engage growth segments. Our work spans healthcare, financial services, energy and utilities, CPG, food & beverage, spirits, B2B, government, and nonprofit sectors.

We're looking for an exceptional Brand Growth Director to help bring that vision to the marketplace and accelerate the growth of our commercial business.

The Opportunity

We're seeking a dynamic, entrepreneurial marketing leader who is equally comfortable speaking on stage about the future of cross-cultural marketing and sitting across the table from a CMO closing a significant new client engagement.

This is not a traditional agency business development position.

We're looking for a strategic rainmaker, industry thought leader, and passionate agency evangelist who can elevate Sensis's profile in the marketing industry while building meaningful relationships that generate new business.

The Brand Growth Director will serve as a prominent external voice for Sensis, representing our perspective on culture, consumer behavior, emerging audiences, and the future of marketing. This person will also take direct responsibility for developing and closing new commercial business.

The right candidate combines intellectual curiosity, marketing expertise, executive presence, strong professional relationships, and a demonstrated ability to win business.

What You'll Do

Drive Commercial New Business

• Build and manage a pipeline of commercial opportunities, with an annual targets for new agency fee revenue.
• Cultivate relationships with CMOs, senior marketing executives, brand leaders, consultants, and industry decision-makers.
• Identify, originate, pursue, and close new commercial client engagements, including agency-of-record relationships, retainers, and significant project assignments.
• Lead the new-business process from prospecting and relationship development through strategic presentations, proposals, negotiations, and closing.
• Collaborate with agency leadership and subject-matter experts to develop compelling, results-oriented solutions for prospective clients.

Become an Industry Voice for Sensis

• Represent Sensis at major advertising, marketing, multicultural, and business conferences and industry events.
• Develop a visible and influential point of view on cross-cultural marketing, Hispanic and multicultural consumers, changing demographics, and emerging marketing trends.
• Pursue speaking engagements, panel opportunities, media interviews, and other industry platforms to raise the agency's visibility.
• Create and contribute to thought-leadership articles, presentations, research-based insights, and industry commentary.
• Help position Sensis as a leading independent voice in culturally intelligent, integrated marketing.

Champion the Sensis Brand

• Communicate the agency's unique philosophy, capabilities, and value proposition to prospective clients and industry stakeholders.
• Build awareness and consideration for Sensis among senior marketers in healthcare, consumer packaged goods, food and beverage, retail, financial services, and other priority industries.
• Help develop agency credentials, case studies, thought leadership, and strategic marketing initiatives that support commercial growth.
• Identify emerging opportunities where Sensis's distinctive capabilities can create competitive advantages for brands.

What We're Looking For

Required Qualifications

• 10+ years of experience in advertising, marketing, agency growth, business development, brand strategy, or related senior roles.
• Demonstrated success personally originating, pursuing, and closing significant commercial advertising or marketing agency business.
• Deep understanding of Hispanic marketing, multicultural communications, cross-cultural strategy, and the evolving U.S. consumer marketplace.
• Strong network of senior marketing executives, brand decision-makers, and advertising industry relationships.
• Exceptional communication, public speaking, executive presentation, and relationship-building skills.
• Ability to develop compelling marketing perspectives and translate them into practical business opportunities.
• Strong understanding of integrated marketing, including strategy, creative, digital media, social, influencer marketing, and research.
• Entrepreneurial mindset, self-motivation, business acumen, and a results-driven approach.

Preferred Qualifications

• Senior-level experience at a recognized multicultural, cross-cultural, or integrated advertising agency.
• An established industry presence through speaking engagements, published thought leadership, professional associations, or marketing conferences.
• Experience leading agency pitches and winning significant brand assignments.
• Established client relationships in one or more of Sensis's priority commercial sectors.
• Fluency in Spanish is a plus.

What Success Looks Like

Within your first year, you will have built a strong pipeline of qualified commercial opportunities, established yourself as a visible external representative of Sensis, expanded our relationships with senior marketing decision-makers, and made measurable progress toward generating new commercial agency revenue.

You'll help ensure that Sensis is part of the conversation when brands consider how to engage America's changing consumer marketplace - and that those conversations lead to meaningful new client relationships.

Compensation & Opportunity

Sensis offers a competitive base salary of $100,000-$130,000, complemented by a substantial performance-based bonus opportunity based on achievement of defined new-business and performance objectives.

Compensation is designed to reward meaningful business development results, with significant upside for exceptional performance. Bonus eligibility and payouts are subject to the terms of the applicable incentive plan and are not guaranteed.

This is an opportunity to play a defining role in the next stage of growth for an established independent agency, working directly with senior leadership while building your own influence and reputation within the advertising and marketing industry.

What We Offer:

Medical, Dental, Vision, 401K, Generous PTO - Potential growth opportunities

Where:

Hybrid Los Angeles, CA; Orange County, CA; Austin, TX; Atlanta, GA; or Bethesda, MD; or remote U.S.-based; flexible location with regular travel

Join Sensis

If you're a proven business developer with a passion for culture, an informed point of view on the future of marketing, and the relationships and competitive drive to open doors and close deals, we want to hear from you.

Help us shape the future of cross-cultural marketing-and grow the brands and businesses that believe in it.

Sensis is an equal opportunity employer. We welcome qualified candidates from all backgrounds and are committed to an inclusive workplace.