Brand Director

Brand Vision Director

Williamsburg - F/T in office - $110k+

Our client is a fast-growing company that acquires brands and transforms them through strategic marketing, elevated design, revamped websites, and improved products. They are looking for a Brand Director to take ownership of a newly acquired brand and shape its direction from the ground up.

This is a leadership and creative strategy role. You’ll establish the brand’s vision, aesthetic, positioning, and overall direction, then work closely with the creative, marketing, social, and development teams to bring that vision to life.

Responsibilities:

• Take full ownership and management of assigned brands
• Oversee product development, production, packaging, and launches
• Develop and manage overall brand strategy, positioning, and direction
• Oversee marketing strategy across paid media, social media, email/SMS, influencer, and creative
• Work closely with design, marketing, social media, development, and operations teams
• Manage product launches and go-to-market strategies from concept through execution
• Monitor sales, marketing performance, inventory, and overall brand performance
• Identify opportunities for new products, partnerships, channels, and growth
• Ensure consistent branding and messaging across all customer touchpoints
• Set priorities and hold internal and external teams accountable for execution

Qualifications:

• Experience managing consumer or e-commerce brands
• Strong understanding of product development, branding, and digital marketing
• Experience managing cross-functional teams
• Strong business and commercial mindset
• Excellent leadership, organization, and communication skills
• Ability to manage multiple brands, projects, and priorities simultaneously
• Experience in beauty, fashion, lifestyle, or consumer products is a plus