Brand Designer & Digital Creative Lead

About Honest Abe Roofing

Honest Abe Roofing is one of the fastest-growing roofing companies in the country, with franchise locations across multiple markets and a high-performance in-house marketing team based in Terre Haute, Indiana.

Our marketing department functions more like an internal agency than a traditional home-services team. We manage paid media, creative production, websites, automation, and brand development across a growing multi-location franchise network.

We're building a modern marketing department focused on performance, creativity, and speed - and we are looking for a Brand Designer & Digital Creative Lead to elevate the visual standard of everything we produce.

Position Summary

The Brand Designer & Digital Creative Lead will be responsible for elevating the visual identity and creative output of the Honest Abe brand across all marketing channels.

This role goes beyond basic graphic design. You will lead the development of high-performing marketing creative across paid advertising, digital campaigns, print materials, websites, and franchise marketing assets.

The ideal candidate has strong design taste, modern digital design experience, and the ability to create scalable creative systems that maintain brand consistency across multiple markets.

You will collaborate closely with the performance marketing, web development, video, and content teams to produce creative that is both visually compelling and conversion-focused.

What You'll Do

Brand Design & Creative Direction

• Maintain and elevate the Honest Abe brand identity across all marketing channels
• Ensure consistency in typography, color systems, layouts, and visual style
• Create modern design systems and templates that scale across a multi-location franchise network
• Serve as the creative quality control for marketing assets

Digital Marketing Creative

• Design high-performing creative for paid media campaigns across Google and Meta
• Create landing page designs focused on lead generation and conversion
• Develop visual concepts for digital campaigns, promotions, and seasonal marketing initiatives
• Work with the paid media team to test new creative concepts and improve campaign performance

Website & Landing Page Design

• Design layouts and visual concepts for landing pages and website updates
• Collaborate with the front-end developer to implement designs into WordPress
• Ensure mobile responsiveness, clean UX, and strong visual hierarchy across all digital properties

Print & Franchise Marketing Assets

• Design high-impact marketing materials including:
• Door hangers
• Direct mail
• Billboards
• Sales collateral
• Yard signs
• Vehicle graphics
• Create scalable creative templates that franchise locations can easily use

Campaign & Content Collaboration

• Work closely with the video producer and content team to maintain strong visual storytelling
• Support social media campaigns with polished graphics and campaign visuals
• Provide creative direction for video thumbnails, social content, and campaign assets

Creative Systems & Workflow

• Build organized design systems and asset libraries
• Maintain brand guidelines and creative standards
• Help improve marketing production speed by creating repeatable templates and systems

What You Bring

• 4+ years of professional graphic design experience
• Strong portfolio demonstrating both brand design and marketing creative
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong understanding of digital marketing creative and conversion-focused design
• Experience designing for both print and digital channels
• Strong typography, layout, and visual hierarchy skills
• Ability to translate marketing goals into effective creative concepts
• Excellent attention to detail and organization
• Ability to manage multiple projects and deadlines in a fast-paced environment

Preferred Qualifications

• Experience designing for paid media campaigns
• Experience with landing page design and conversion-focused layouts
• Experience supporting multi-location brands or franchise organizations
• Familiarity with Figma or other collaborative design tools
• Experience working with marketing, video, and web development teams
• Basic understanding of web design best practices and responsive design

Tools & Platforms

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Figma
• WordPress (design collaboration)
• Google Workspace
• Asana or similar project management tools

Why Join Honest Abe Roofing

• Be part of a growing in-house marketing team with real ownership and impact
• Work across multiple markets and national brand campaigns
• Collaborate with paid media, web development, video, and leadership teams
• Help shape the visual identity and creative systems of a nationally recognized brand
• Join a company that values speed, accountability, innovation, and measurable results

Work Location

This role is based in-house at our Terre Haute, Indiana headquarters. The ideal candidate enjoys collaborating closely with creative and marketing teams in person.

Compensation

Compensation will be based on experience, portfolio strength, and demonstrated ability to produce high-quality marketing creative.

Apply

If you are a designer who cares deeply about visual quality, brand consistency, and creating marketing creative that actually performs, we would love to see your work.

Please include a portfolio of recent design work when applying.