Brand Copywriter

Jordans is looking for a Brand Copywriter to shape and protect our voice across every place customers meet the brand. As the creative lead for writing, youll develop the ideas and messaging behind campaigns, establish the direction that guides all channel-level copy, and ensure Jordans voice remains clear, consistent, and recognizable from concept through execution. Working closely with Brand Marketing, Design, Media, E-Commerce, and Merchandising, youll turn strategies and business goals into creative concepts that keep our brand distinct across every customer touchpoint.

This position is located out of our Dedham, MA location, working Monday through Friday on a hybrid schedule with 2 days in the office and 3 days remote.

Why Youll Love This Job

Shape the Voice of the Brand

Create the ideas, messaging, and creative direction that define how customers experience Jordans across every channel.

Lead Creative Thinking

Turn strategy, promotions, and merchandising priorities into campaign concepts that inspire creative work and drive business results.

Elevate the Craft

Guide and develop the copy team while building the standards, tools, and voice guidelines that strengthen the entire creative organization.

What Youll Do

• Originate the central idea, campaign message, and creative direction behind marketing campaigns, translating business strategy and merchandising priorities into compelling customer-facing concepts.
• Write campaign concepts, headlines, brand messaging, romance copy, long-form content, and other high-impact creative work that carries the greatest strategic importance.
• Protect and maintain Jordans brand voice across every customer touchpoint, ensuring consistency from television, radio, print, direct mail, and social media to email, digital experiences, and in-store collateral.
• Manage the copy team on a day-to-day basis, providing direction, coaching, editing, and feedback to ensure work meets brand standards and creative objectives.
• Review and approve copy across all channels before publication, serving as the final quality and brand voice checkpoint.
• Partner with Brand Designers, Art Directors, and Marketing leaders to ensure writing and visual design work together to tell one cohesive story.
• Collaborate with Brand Marketing, Media, E-Commerce, and Merchandising teams to translate promotions, products, services, and customer insights into engaging brand communication.
• Develop, maintain, and document brand voice standards, writing guidelines, naming conventions, and copy best practices for internal and external creative partners.
• Serve as a steward of the Jordans brand, ensuring every customer-facing message reflects the companys voice, personality, and values.
• Evaluate and thoughtfully leverage AI and other modern tools to improve workflow efficiency while maintaining creative quality and brand integrity.
• Perform other functions or responsibilities as assigned by the supervisor.

The Impact Youll Make

Stronger Brand Recognition

Create campaign ideas and messaging that make Jordans instantly recognizable across channels and customer experiences.

Consistent Brand Voice

Ensure customers hear one clear, authentic Jordans voice regardless of where they encounter the brand.

Higher Quality Creative Work

Provide direction, editing, and leadership that elevate the quality and effectiveness of all copy produced by the team.

Better Campaign Execution

Give designers, marketers, media partners, and copywriters a clear creative direction that allows campaigns to move efficiently from concept to launch.

Stronger Creative Standards

Build and maintain the guidelines, processes, and documentation that ensure consistency as the creative team grows.

Greater Cross-Functional Alignment

Partner effectively across Marketing, Media, E-Commerce, Merchandising, and Creative teams to ensure messaging supports business goals and customer needs.

Who You Are

• You have 7 or more years of copywriting, brand writing, or creative writing experience, either in-house or at an agency.
• Your portfolio demonstrates strong conceptual thinking, campaign development, and a distinctive point of view.
• You have experience developing campaign-level creative concepts from strategy through execution.
• You have experience managing, mentoring, and developing writers while elevating the quality of creative work across a team.
• You can create compelling work across the full range of copywriting disciplines, including campaign concepts, headlines, long-form content, product copy, promotional messaging, radio, television, social, digital, email, and print.
• You can define, document, and maintain a brand voice that other writers can successfully apply.
• You are comfortable working under tight timelines, evolving priorities, and limited direction while creating structure where needed.
• You have experience partnering closely with designers, art directors, marketers, merchants, and business stakeholders.
• You have a thoughtful point of view on where AI belongs in the creative process and practical experience using these tools effectively.
• You bring exceptional attention to detail, organization, and editorial judgment.
• You have excellent written and verbal communication skills.
• You can read and communicate effectively in English.

Our Non-Negotiables

• You are willing to learn, grow, adapt, and remain artistically flexible.
• You are above nothing, down for anything, a true team player, and an overall good person.
• You are comfortable advocating for what you believe in while also being willing to admit when you do not know something.

Education

Bachelors degree in English, Creative Writing, Journalism, Advertising, Communications, Marketing, or a related field, or equivalent professional experience.

What We Stand For: Where Work Is Fun and Values Matter!

At Jordan's, we live the J-Way! Our average employee tenure is 12 years! Every day, our team embodies values that make a real difference:

We Care… a Lot - because kindness and support are at the heart of everything we do.

We Do the Right Thing - integrity is non-negotiable.

We Dare to Think Differently - innovation keeps us ahead of the game.

We Make Work Fun - yes, fun! Because great energy fuels great work.

Pay Range

$100,000 to $125,000 per year. We share our pay range because transparency matters. This reflects what we reasonably expect to pay for this role based on experience and performance.

Jordan's is an Equal Opportunity Employer.