Brand Content Manager

Editorial Excellence & Brand Storytelling

·         Deliver compelling, platform-agnostic narratives that translate brand, consumer, product, and Digital Commerce priorities into content that drives relevance, engagement, and conversion.

·         Establish and uphold distinct written and visual standards for each brand, improving consistency and quality across e-commerce, owned social, PR, search, and retail media.

·         Ensure content is designed for modern discovery and engagement behaviors, including social discovery and AI-aided search.

Content Planning & Delivery

·         Maintain an integrated editorial calendar that aligns brand, product, SKU, consumer, and commercial priorities across content development and publishing timelines.

·         Improve brief-to-publishing speed and predictability by setting clear success measures, decision points, and delivery expectations for internal and external partners.

·         Deliver high-quality content on time across priority consumer touchpoints while balancing business needs, consumer relevance, and available resources.

Narrative Consistency & Brand Protection

·         Achieve consistent brand voice, visual identity, positioning, and product priorities across consumer-facing digital content.

·         Use recurring channel audits to identify gaps, correct inconsistencies, and continuously improve adherence to editorial, brand, and legal standards.

·         Build trusted partnerships across Marketing, Sales, Brand Communications, e-commerce, agencies, and retail media to resolve risks and maintain aligned narratives.

Content Innovation & Optimization

·         Translate emerging content, platform, and consumer behavior trends into prioritized tests that strengthen reach, engagement, and conversion.

·         Establish clear hypotheses, success measures, and learning plans for new formats, then scale, refine, or stop activity based on results.

·         Identify opportunities to strengthen content collaboration and cross-pollination with retailers, platforms, and external partners.

Creative Team & Production Leadership

·         Build a high-performing team of seven creative resources with clear priorities, accountability, development, and quality expectations.

·         Deliver content productions from concept through final asset on time, on budget, and to agreed brand and channel standards.

·         Develop a reliable network of creative partners and apply consistent criteria for selection, contracting, performance, and value.

Content Systems & Impact Stewardship

·         Create a scalable content operating system that connects editorial plans, workflows, asset management, publishing tools, analytics, SEO/GEO, and social media management.

·         Increase adoption and effective use of content capabilities through clear governance, education, coaching, and change leadership.

·         Evaluate tools and processes against brand and Digital Commerce outcomes, recommending expansion, improvement, or discontinuation based on performance.

Writing, Editing & Storytelling Mastery:

Transforms complex information into clear, compelling narratives while protecting editorial quality, accuracy, and each brand’s distinct voice.

Strategic Planning & Process Excellence:

Creates disciplined priorities, workflows, and feedback mechanisms that improve speed, quality, resource use, and stakeholder clarity.

Results Orientation:

Sets the pace, makes sound tradeoffs, and maintains accountability for high-quality outcomes in a fast-moving, deadline-driven environment.

Curiosity & Creative Innovation:

Seeks deeper consumer, cultural, and business insight and converts learning into relevant narratives, formats, and experiments.

Systems Thinking & Collaboration:

Builds scalable capabilities and alignment across subject-matter experts, internal teams, agencies, vendors, and platforms to achieve shared goals.