Brand Community and Content Manager

An individual must be able to perform each essential duty satisfactorily.

About Soffe

Soffe is an American brand with more than 80 years of heritage, best known for the iconic Soffe Short and our longstanding connection to military and athletic communities.

Today, the brand is entering an exciting new chapter, building on that legacy while evolving Soffe for a new generation of consumers through elevated product, modern storytelling, and a renewed focus on community.

Position Overview

Were looking for a Brand Community & Content Manager to shape how Soffe shows up, connects and builds relationships with its community every day.

Sitting at the intersection of brand, social, creators and community, this role will own Soffes organic social presence and oversee the day-to-day relationships with creators, influencers, ambassadors, affiliates and brand advocates. Youll work closely with Marketing, Creative and Ecommerce to translate the brand into content and experiences that feel relevant, distinctive and unmistakably Soffe.

This is not just a social media management role. The ideal candidate will have strong brand instincts, an eye for compelling content and a natural ability to build relationships. You understand how fashion and lifestyle brands earn attention and loyalty, not by chasing every trend, but by knowing their point of view, understanding their consumer and creating a desirable community for our customers.

Youll be equally comfortable building a relationship with an emerging creator, recognizing a strong piece of content, managing a launch calendar and digging into performance to understand whats working. The right candidate's skill set combines taste and cultural awareness with organization, curiosity and a commercial mindset.

Key Responsibilities

Social Media & Community Management

• Own the day-to-day management and execution of Soffes organic social channels, including Instagram, TikTok, Facebook, Pinterest, and emerging platforms.
• Maintain and execute the social content calendar aligned with product launches, seasonal campaigns, cultural moments, and key brand priorities.
• Publish, schedule, and optimize content while maintaining a consistent and elevated brand voice.
• Engage directly with our community and help cultivate meaningful relationships with consumers and brand loyalists.
• Monitor consumer feedback, creator feedback, social performance, community sentiment, and relevant cultural conversations to identify emerging themes and opportunities.
• Bring recurring consumer questions, behaviors, and insights back into broader marketing, content, and brand planning.
• Develop strategies to grow engagement, audience quality, and community participation.
• Track and report on social performance, audience growth, engagement, and community health, translating results into actionable recommendations.

Creator, Influencer & Ambassador Relationships

• Own day-to-day relationships with influencers, creators, athletes, ambassadors, and organic brand advocates.
• Identify and build relationships with emerging creators and communities that authentically align with Soffes brand and consumer.
• Manage product seeding, gifting, outreach, campaign participation, content requirements, and ongoing relationship management.
• Help develop Soffes ambassador and community programs across relevant fashion, fitness, college, athletic, and military communities.
• Maintain creator databases and relationship records; track content delivery, earned content, engagement, and partnership performance.
• Partner with influencer and PR agencies on creator strategy, activations, and campaign execution.
• Manage relevant social and influencer technology platforms and agency workflows.

Affiliate & Creator Commerce

• Manage Soffes affiliate and creator-commerce programs, including platforms such as ShopMy.
• Recruit, onboard, and nurture new affiliate and creator partners.
• Develop product, promotional, and content opportunities that help partners authentically introduce Soffe to their audiences.
• Partner closely with Ecommerce to improve conversion and grow affiliate-attributed revenue.
• Monitor program performance and identify new creators, platforms, and growth opportunities.
• Stay current on affiliate and creator marketing trends, emerging platforms, and partnership opportunities to continuously evolve the program.

Content Planning & Brand Storytelling

• Partner with the Director of Marketing to translate brand and commercial priorities into channel-specific content plans.
• Build content plans that support product launches, seasonal campaigns, brand storytelling, and commercial objectives.
• Partner with the Creative Team to brief required assets and communicate channel and community content needs.
• Help concept, capture and develop engaging, social-first content in partnership with the Creative Team and external creators.
• Ensure content is delivered on time and aligned with campaign objectives and brand standards.
• Coordinate community and creator content for use across social, email, website, affiliate, influencer, PR, and other consumer-facing channels.
• Collaborate with Paid Media and Ecommerce to identify strong organic and creator content for amplification and conversion opportunities.
• Be an on-site presence at photoshoots, events, and brand activations as needed, capturing behind-the-scenes, real-time, and social-first content.
• Help ensure the brand feels consistent, relevant, and distinctly Soffe across every community touchpoint.

Cross-Functional Collaboration

Work closely with the Director of Marketing, Creative Director, Art Director, Ecommerce Director, Product Team, PR and influencer agencies, and external creators and partners.

• Serve as a key connector between the consumer, internal stakeholders, and external partners.
• Participate in campaign planning, launch meetings, and seasonal marketing reviews.
• Bring community insights, emerging conversations, and performance learnings back into marketing, creative, ecommerce, and product storytelling.
• Ensure community, creator, affiliate, and content initiatives remain aligned with overall brand and business objectives.

Performance & Success Measures

Success in this role goes beyond follower count. This person will help build a community that actively engages with, advocates for, and ultimately purchases the brand.

• Organic social engagement, audience growth, and audience quality
• Community growth, participation, and sentiment
• Creator, influencer, and ambassador performance
• Earned and user-generated content
• Affiliate traffic, conversion, and revenue contribution
• Campaign and content performance
• Creator relationship health and program efficiency

Use performance data and consumer insights to recommend improvements to engagement, content effectiveness, program efficiency, and return on investment.

• 4-7 years of experience across social media, influencer/creator marketing, community, content, or brand marketing.

• Experience working with a fashion, apparel, beauty, lifestyle, wellness, or premium consumer brand strongly preferred.

• Strong understanding of what makes a brand feel culturally relevant, aspirational, authentic, and appropriate for a premium consumer audience.

• Demonstrated experience managing creator, influencer, ambassador, affiliate, or brand-community relationships.

• Hands-on experience with creator and affiliate platforms such as ShopMy, TikTok Shop, or similar tools, including creator partnerships, product linking, and performance tracking.

• Deep familiarity with Instagram and TikTok, with a working understanding of Facebook, Pinterest, social listening tools, and emerging social platforms.

• Strong instincts for content and brand-able to recognize what feels right for the brand and what will resonate with the consumer.

• Excellent written communication and relationship-building skills.

• Highly organized and comfortable managing multiple creators, campaigns, timelines, and stakeholders simultaneously.

• Analytical mindset with the ability to interpret performance metrics and turn them into better creative and commercial decisions.

• Comfortable working cross-functionally in a fast-moving, entrepreneurial environment where strategy and execution often happen side by side.

• Shopify experience is a plus.

• Content creation and editing experience with CapCut, Canva, or similar editing tools is a plus.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus. Ability to move between departments to interact with others. Consistent daily attendance required; occasional off-shift support and limited travel required.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. Generally, will work in conditioned office environment.

• The statements herein are intended to describe the general nature and level of work being performed by associates and are not to be construed as an exhaustive list of responsibilities, duties, and skills required. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer at any time with or without notice.

AA/EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without race, color, gender (including pregnancy), gender identity, sexual orientation, national origin, religion, age, disability, veteran status, genetic information, or other protected characteristics. *