Brand/Category Manager 3

Job Title: Brand/Category Manager 3
Location: Boston, MA (Remote)
Duration: 06 months

Job Role

• Elevate our brand presence and drive strategic product initiatives as a Brand/Category Manager. In this multifaceted role, you will be responsible for shaping the perception of our brand and optimizing product assortments to meet market demands and business objectives.
• Your responsibilities includes Brand Strategy: Develop and implement comprehensive brand strategies aligned with organizational goals. Define the brand identity, positioning, and messaging to resonate with target audiences. Product Assortment Planning: Collaborate with cross-functional teams to plan and optimize product assortments. Analyze market trends, consumer behavior, and competitor activities to identify opportunities and gaps in the product portfolio. Product Launches: Lead product launch initiatives, coordinating with marketing, sales, and operations teams. Develop go-to-market strategies, ensuring successful product introductions and maximizing market impact.
• Market Research: Conduct market research to understand consumer preferences, industry trends, and competitive landscapes. Utilize insights to inform brand and category decisions. Collaboration with Suppliers: Build and maintain strong relationships with suppliers and vendors. Negotiate terms and collaborate on initiatives to enhance product offerings.
• Promotions and Campaigns: Plan and execute promotional campaigns to drive brand awareness and product sales. Collaborate with marketing teams to align promotions with overall brand strategy.
• Performance Analysis: Monitor and analyze the performance of brands and product categories. Utilize key performance indicators (KPIs) to assess the effectiveness of strategies and make data-driven recommendations.
• Budget Management: Manage budgets for brand and category initiatives. Ensure effective allocation of resources to achieve maximum impact. Stakeholder Engagement: Collaborate with internal stakeholders, including marketing, sales, and product development teams. Ensure alignment between brand/category strategies and overall business objectives.
• Typically requires a Bachelors Degree and minimum of 5 years directly relevant work experience Note: One of the following alternatives may be accepted: PhD or Law + 3 yrs; Masters + 4 yrs; Associates degree + 6 yrs; High School + 7 yrs.

Role:

• Contract will help support leave coverage, expected to last until EFY (potential for extension, not guaranteed)
• But HM will consider remote candidates who can work EST hours
• Degree preferred, not a hard requirement
• 5+ years experience minimum required in an operations/finance/project management role

Top must-have skills include the following:

• Assisting with budget management
• Excel expertise
• Process/operational skills (attention to detail, adhering to deadlines, holding other teammates accountable, etc.)
• Collaborative nature
• Excellent communication skills
• Highly organized

Skills that would make a candidate stand out:

• Ability to design and uphold complex processes
• Creative production skills
• Project management skills
• Budget experience in the fashion/footwear industry
• ETW will be onboarded to help with budget and work-in-progress budget processes, eventually standing up meetings and processes themselves; will help structure game plans and milestone meetings, ensuring team is prepped for workbacks and checkins; and any other duties as assigned by manager
• ETW will sit on the Omni Channel Marketing team
• 1-2 rounds of interviews anticipated