Beverages, Communication Skills, Grocery Stores, Metrics, Multilingual, Regulatory Compliance, Retail, Retail Sales, Sales, Scripting (Scripting Languages), Spanish Language
LOCATION
San Diego, CA
POSTED
30+ days ago
About Ola Sol
Ola Sol is a 93-point, Wine Enthusiast–rated agave wine crafted for the modern margarita: confident, dry, and built for the way people actually drink today. We're not another happy-hour promo brand. Think less "free samples," more "why isn't this in my fridge already." Ola Sol is already on 325+ shelves across California, and we're looking for the right people to bring that experience to life in front of shoppers.
The Role
We're hiring Brand Ambassadors to run in-store tastings at retail partners (Total Wine, grocery, and specialty stores) across California. You'll be the face of Ola Sol for a few hours at a time, pouring samples, telling our story, and turning curious shoppers into customers. This isn't about reciting a script. It's about genuine, confident conversation that reflects who we are: elevated, easygoing, a little dry-witted, never salesy.
What You'll Do
Set up and run tasting stations at assigned retail locations (table, signage, sampling cups, product)
Pour and serve samples responsibly, in compliance with California ABC regulations
Educate shoppers on what Ola Sol is, how it's made, and why it's a better way to make a margarita
Drive trial and on-the-spot purchases during your shift
Track and report sampling metrics (samples poured, bottles sold, shopper feedback) after each shift
Represent the brand's tone and aesthetic — polished, warm, never pushy
Maintain a clean, professional, inviting station throughout the shift
What You Bring
Must be 21+ (California ABC requirement for pouring alcohol)
Current RBS (Responsible Beverage Service) certification, or willingness to obtain before first shift (we'll point you to the state-approved course)
Reliable transportation to assigned store locations across the San Diego / SoCal area
Prior experience in brand ambassador, tasting, hospitality, or retail sales roles preferred but not required
Comfortable initiating conversation with strangers: You're outgoing, articulate, genuinely warm
Professional appearance and punctuality
Weekend availability required (Thursday-Sunday shifts most common); some flexibility for weekday evening events
Bilingual (Spanish) a plus, not required
Why Ola Sol
Competitive hourly pay plus performance bonus
Flexible, part-time schedule that works around school or another job
Be part of a fast-growing, LA-based beverage brand from the ground up
Work product and swag included
The pay range for this role is expected to be $22-28 hourly. Individual compensation will be commensurate with the candidate's experience and qualifications. Certain roles may be eligible for additional compensation, including stock option awards, bonuses, and merit increases. Additionally, certain roles have the opportunity to receive sales commissions that are based on the terms of the sales commission plan applicable to the role.