Ready to turn every stop into a growth opportunity?
If you enjoy meeting customers face-to-face, building lasting relationships, and keeping beverage programs humming, this role lets you do it all—while driving sales results across a defined territory.
Why this role
- Blend sales and service: sell coffee, tea, and allied products while keeping every beverage station stocked, clean, and on-standard.
- Own a plan: grow revenue by adding accounts, expanding product categories, executing pricing actions, and retaining current customers.
- Make an impact daily: prospect every day, close gaps in distribution, and keep equipment performing.
Your week at a glance
- Service all scheduled customers with timely deliveries and product rotations.
- Lift, move, and stock products (up to 50 lbs) safely and efficiently.
- Run one new prospect call each workday (5 per week) and convert a minimum of 2 qualifying accounts per quarter (8 annually).
- Grow Revenue per Stop by executing seasonal and LTO promotions, addressing distribution voids, applying pricing changes, and ensuring beverage stations meet standard.
- Conduct at least one CQC (Cup Quality Check) daily; verify cleanliness and operation of all equipment.
- Use “The Farmer Brothers Way to Sell” to recap services delivered and share business-building initiatives.
- Jump on customer issues quickly—resolve or escalate—to protect satisfaction and retention.
- Manage route admin: invoices, inventory, and collections each day.
- Participate in regional and company-led promotions.
Schedule & driving requirements
Monday – Friday, 6:30 am – 4:00 pm. Valid driver’s license required and the ability to successfully complete a DOT physical (maintain a current DOT Medical Card).
Background & experience
- High school diploma or equivalent.
- 2+ years in B2B route delivery or similar customer-facing field service/sales.
- Foodservice industry experience preferred.
- Clean driving record.
Traits we value
- Mechanical aptitude with company hardware/software.
- Active listening and clear communication.
- Proactive problem-solving; spots issues and opportunities early.
- Relationship builder who collaborates well with customers and team members.
- Independent, organized, and decisive with sound business judgment.
Core proficiencies
- DOT Medical Card
- Driver's License
- Retail Sales
- Customer Service
- Territory Sales
- Business-to-Business (B2B)
- Outside Sales
- Inside Sales