About NAVER U.Hub NAVER U.Hub is the U.S. subsidiary of NAVER, a global internet technology company based in Los Angeles with offices in Seattle and Redwood City. Our teams across NAVER Search US, BAND, ThingsBook, and NAVER Ventures collaborate to advance AI, social media, and investment initiatives that build smarter and more connected experiences for global users.
About the Role BAND, a leading group communication platform, is looking for a Growth Marketing Manager who can build new growth engines in emerging adult-focused segments—including faith communities, workplaces, franchise operators, and sports organizations—and turn early traction into scalable acquisition systems. There is no playbook. That's what this role exists to create: You will identify how to reach and convert organizations in these verticals—through direct outreach, strategic partnerships, paid campaigns, or methods we haven't tried yet. You'll run experiments, close deals yourself, and build the systems to scale what works. If the answer is a sales team or partner channel, you'll build that too. This is a zero-to-one role. You will own outcomes directly and be expected to figure things out without a roadmap.
Key Responsibilities Market Development
Own user and group acquisition in target verticals
Develop a deep understanding of each market—who the decision-makers are, what drives adoption, what objections look like, and where BAND fits
Identify the highest-leverage acquisition channels for each vertical and prioritize ruthlessly
Run fast, low-cost experiments to validate what works before scaling investment
Partnerships & Direct Outreach
Identify and pursue strategic partnerships with organizations, associations, and networks that can drive group adoption at scale (e.g. denominational bodies, franchise associations, sports leagues)
Lead outreach, pitching, and deal-closing for partnership opportunities
Build relationships with key decision-makers in target verticals and develop repeatable outreach and conversion playbooks
Work with the Marketing Manager on co-branded campaigns, co-marketing, and paid initiatives that support partnership channels
Sales Motion & Team Building
Generate and qualify leads across target markets through direct outreach, events, content, and inbound tactics
Close deals yourself in the early stage to develop the sales playbook firsthand
If a sales-assisted motion proves successful, recruit, onboard, and manage an external or contract sales team to scale it
Define the tools, processes, and compensation structures needed to run an effective sales or partner channel
Paid & Performance Marketing
Partner with the Marketing Manager to develop and run paid acquisition campaigns targeting decision-makers and group leaders in each vertical
Test paid channels (Meta, Google, LinkedIn, etc.) as part of the broader acquisition mix
Own the performance data for your markets—track CAC, conversion rates, and activation by channel and vertical
Scaling What Works
Document everything—what you tested, what failed, what succeeded, and why
Turn validated tactics into repeatable playbooks that others can execute
Identify when and how to scale a channel, whether through budget, headcount, or external partners
Report clearly on progress and learnings; advocate for resources when the data supports it
What Success Looks Like
Meaningful user acquisition in at least one new vertical within the first 6 months
A clear, documented picture of what drives acquisition in each target market—what works, what doesn’t, and why
At least one scalable acquisition channel or partnership identified and validated
A functional sales or partnership motion that can be handed off or scaled with additional resources
CAC and conversion data that informs where to double down and where to stop
Skills & Qualifications
12+ years of experience in growth marketing, user acquisition, or performance marketing
Proven track record of launching and scaling new growth channels or markets from 0 → meaningful scale
Proven track record of building traction in a market where there was no established playbook
Comfortable doing both the strategic thinking and the unglamorous execution—cold outreach, follow-ups, partner calls
Experience growing community-driven, marketplace, or network-effect products preferred
Experience building partnership-driven or grassroots growth programs
Experience closing partnership or sales deals, not just generating pipeline
Familiarity with paid acquisition channels and the ability to work closely with a marketing team to run them
Strong communicator who can build trust quickly with faith leaders, business operators, and sports administrators alike
High ownership mindset—you don’t wait to be told what to do
Comfortable with ambiguity and energized by the challenge of figuring things out from scratch
Experience building or managing a small sales or partner team is a plus
Other
Job type: Full-time
Hybrid (Los Angeles, CA)
Pay: $136,000 - $170,000 per year
Candidates who pass the initial HR screening will be invited to complete a brief take-home assignment.
Please note: To be eligible, applicants must be currently authorized to work in the United States on a full-time basis. Sponsorship for employment visa status is unavailable.
Equal Employment Opportunity
NAVER U.Hub is proud to be an Equal Opportunity Employer, fostering a diverse and inclusive workplace where all individuals are valued and respected. Naver U.Hub and its affiliated companies are committed to providing an Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.