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B2B Field Marketing Specialist

HOLLYFRONTIER PAYROLL SERVICES, INC

SALT LAKE CITY, UT

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JOB DETAILS
SKILLS
Adobe Creative Suite, Advertising, Agile Programming Methodologies, Analysis Skills, Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Campaigns, Cloud Computing, Communication Skills, Credit Cards, Customer Relationship Management (CRM) Systems, Distribution Channel, Email Marketing, Field Marketing, Fleet Management, Graphic Design, Interpersonal Skills, Marketing, Marketing Automation Software, Microsoft Office, Microsoft Product Family, Multitasking, New Store Openings, Organizational Skills, Petroleum, Presentation/Verbal Skills, Product Marketing, Retail, Return on Investment (ROI), Sales, Sales Qualification, Salesforce.com, Trade Show Management, Vehicle Fleets, Writing Skills
LOCATION
SALT LAKE CITY, UT
POSTED
4 days ago
Basic Function   It's an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 110 years we have grown to over 1,800 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years.   HF Sinclair is currently seeking for an experienced and creative B2B Marketer in Dallas, TX or Salt Lake City, UT to enable our sales team to enhance our existing distributor relationships and grow our distributor network. This is a hybrid role which primarily focusses on strategic elements while at the same time is responsible for the implementation of certain tactical elements. This person will be the Brand Sales Team's focal point and main representative with our distributor community with the aim of enhancing our Distributor Value Proposition. This role also encompasses the management and growth of our fleet fuel card program.   Job Duties   * Create and market our Distributor Value Proposition (DVP) * Implement Salesforce Marketing Cloud and create ABM campaigns to retain and attract new distributors to our network * Manage our strategy for and participation at industry trade events such as NACS, WPMA and SIGMA and deliver qualified leads for sales * Manage our fleet card program with our 3rd party WEX * Develop and implement Co-Op Advertising program * Create and publish Distributor communications * Support local and regional promotion and grand opening program development * Create relevant and impactful Marketing Materials to enable our Sales team to engage with distributors Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion   Experience   A minimum of five years of on-the-job experience specifically related to the job are required.   Preferred Experience * 7+ years of professional marketing experience * 5+ years of B2B marketing experience * Working with agencies to implement ABM campaigns that deliver positive ROI * Creating successful campaigns with Salesforce Pardot or similar B2B email marketing platform * Managing trade show booth planning, implementation and events * Working with and growing fleet card or credit card programs * Working with distributors or franchisees of all sizes to grow each other's businesses   Education Level   A minimum of a Bachelor's Degree, in marketing or a similar business-related field.   Preferred Education Level Experience in petroleum products is preferred.   Required Skills   Self-starter with drive and ability to achieve planned objectives. Strong creative, organizational, analytical and communication skills, both written and verbal. Ability to create mutual respect with peers and a positive work environment. Advanced ability to perform a variety of assignments as they relate to performing assigned petroleum product marketing, and effectively executing sales opportunities and multi-tasking. Working knowledge of Microsoft products. Advanced interpersonal skills with the ability to effectively communicate with others, both written and verbal communication, advanced reading and writing skills.   Preferred Skills An understanding of supply and distribution and refining procedures preferred. Proficiency with Salesforce (or similar CRMs), marketing automation platforms, and MS Office/Google Workspace. Foundational graphic design skills (Adobe Creative Cloud) are usually a plus. Experience working with Agile methodology and ways of working   Strong... For full info follow application link.   HollyFrontier Corporation is an Equal Oppo rtunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discriminati n.

About the Company

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HOLLYFRONTIER PAYROLL SERVICES, INC