AWS Content and Branding Manager

Position Overview:

• We are seeking a AWS Content and Branding Manager to help build and grow the Aligned TG brand through creative content, storytelling, video, social media, digital marketing, and sales enablement.

• This is a hands-on role for someone who can take an idea from concept through execution—whether that’s a LinkedIn campaign, short-form video, customer story, product one-pager, website page, or new creative concept. You’ll help determine how ATG shows up in the market while creating content that makes technical subject matter clear, engaging, and relevant.

• You will work closely with our sales team, solutions architects, delivery leaders, and executives to uncover the customer outcomes, technical expertise, people, and ideas that make ATG different—and turn them into compelling content. This role is focused on brand, content, and creative execution; event management and AWS alliance/partner programs are owned by a separate role on the team.

Success in this role is measured by:

• Growth in brand awareness and engagement across ATG’s digital channels

• A consistent cadence of engaging, high-quality social, video, web, and thought-leadership content

• Creative campaigns and content that showcase ATG’s expertise, people, solutions, and customer outcomes

• Polished, on-brand sales and solution collateral that clearly communicates ATG’s value

• Increased engagement and conversion across organic social, email, web, and digital campaigns

• A consistent and recognizable ATG brand across content, collateral, and digital channels

Key Responsibilities:

Brand, Social & Content

• Help shape and evolve the ATG brand across social, digital content, video, web, and marketing campaigns.

• Own ATG’s organic LinkedIn presence, including content planning, copywriting, creative development, publishing, and performance tracking.

• Develop engaging social content including graphics, carousels, videos, customer stories, employee features, educational content, and thought leadership.

• Create recurring content series and campaigns that build brand awareness and give audiences a reason to follow and engage with ATG.

• Identify stories worth telling across customer projects, AWS solutions, company initiatives, technical expertise, and ATG culture.

• Track content performance and engagement to understand what resonates and continuously refine ATG’s content strategy.

Video & Creative Production

• Produce and edit short-form video content for LinkedIn, the ATG website, digital campaigns, recruiting, and sales enablement.

• Capture interviews and original content featuring executives, technical experts, employees, customers, and partners.

• Turn technical concepts into engaging visual content that is accessible to both technical and business audiences.

• Develop creative concepts from idea through execution, including campaigns, social series, videos, graphics, and other digital content.

• Maintain an organized library of creative assets, including photography, video, graphics, templates, and approved brand materials.

Collateral & Sales Enablement

• Design and produce marketing and sales collateral including product and solution one-pagers, pitch decks, case studies, customer stories, infographics, and other sales enablement materials.

• Translate technical solutions into clear buyer language, working with solutions architects and delivery teams to communicate what ATG does, why it matters, and the business impact.

• Incorporate real proof points including customer outcomes, AWS capabilities, credentials, and measurable results into marketing materials.

• Maintain and update core solution collateral as ATG’s offerings and capabilities evolve.

• Build and maintain reusable templates that support consistent branding across sales and marketing materials.

Website & Digital Content

• Own day-to-day website content updates in WordPress, including solution pages, customer stories, blogs, landing pages, and other content.

• Create and refresh website content to better communicate ATG’s expertise, solutions, customer outcomes, and brand.

• Maintain brand consistency across the website, including copy, imagery, visual presentation, and messaging.

• Apply on-page SEO fundamentals including metadata, headings, internal linking, image optimization, and alt text.

• Track website and content performance and use data to identify opportunities to improve engagement and conversion.

Content & Messaging

• Write and edit content including blogs, thought leadership, customer stories, web copy, email, social content, and campaign messaging.

• Partner with subject matter experts and executives to turn their technical expertise and perspectives into compelling content.

• Develop customer success stories that clearly communicate the challenge, ATG solution, and measurable business outcome.

• Maintain consistent messaging for ATG’s productized solutions across the website, social media, collateral, and campaigns.

• Make technical subject matter approachable and engaging without losing the substance or credibility behind it.

Digital Campaigns & Marketing Operations

• Develop and execute digital campaigns across social, email, web, video, and other content channels.

• Plan and execute email campaigns and nurture communications through HubSpot.

• Create campaign assets including landing pages, social content, email copy, graphics, video, and supporting collateral.

• Maintain campaign execution in HubSpot, including lists, forms, landing pages, tracking, and lead capture.

• Report on campaign and content performance and use results to inform future creative and marketing decisions.

Cross-Functional Collaboration & Quality Control 

• Partner with sales to identify content and collateral opportunities that support active conversations and go-to-market priorities.

• Partner with technical and delivery teams to uncover customer stories, technical insights, and emerging topics that can become marketing content.

• Collaborate with executives and subject matter experts to develop thought leadership and build their presence in the market.

• Maintain brand and content quality across outbound materials, ensuring factual accuracy, visual consistency, and strong messaging.

• Manage multiple creative and content initiatives while maintaining clear timelines and priorities.

What You'll Gain:

• A meaningful role in building and shaping the Aligned TG brand

• Creative ownership across social media, video, content, digital campaigns, and brand storytelling

• Direct access to technical experts, executives, customers, and AWS subject matter to develop compelling content

• Deep exposure to AWS cloud solutions, AI, data, security, modernization, and emerging technology

• The opportunity to experiment with new content formats, campaigns, and creative approaches as the brand grows

• Professional development including AWS, marketing, and cloud certifications

Qualifications:

Required

• 4–7 years of experience in brand marketing, content marketing, digital marketing, social media, creative marketing, or a related field.

• Demonstrated experience creating engaging content across multiple formats, including social, web, video, email, and marketing collateral.

• Strong writing, editing, and storytelling skills for both technical and business audiences.

• Experience managing company social media channels, particularly LinkedIn.

• Hands-on experience producing polished marketing materials including one-pagers, presentations, social graphics, and digital content.

• Experience building and editing website content directly in WordPress or a comparable CMS.

• Experience with marketing automation and CRM platforms (HubSpot preferred).

• A portfolio of relevant work samples—including social content, video, campaigns, collateral, or web content—is  for consideration.

Technical Skills

• WordPress or comparable CMS; comfort with page builders and basic HTML/CSS.

• Adobe Creative Cloud, Canva, or equivalent design tools.

• Video production and editing tools.

• Email marketing, marketing automation workflows, and campaign analytics.

• Social media publishing, management, and analytics tools.

• On-page SEO fundamentals and website analytics.

Professional Skills

• Strong creative and conceptual thinking with the ability to turn ideas into finished work.

• Excellent written and verbal communication skills.

• Strong storytelling skills with the ability to make technical subject matter clear and engaging.

• Strong visual judgment and understanding of modern digital content and design.

• Ability to work effectively with executives, technical experts, sales teams, customers, and partners.

• Ability to independently move projects from initial concept through execution.

• Strong organizational and project management skills across multiple initiatives.

• Ability to balance creativity with brand consistency and business objectives.

• Strong attention to detail and commitment to producing high-quality work.

• Adaptable and comfortable working in a fast-moving technology environment.