The Global Campaigns Lead translates Avanade's go-to-market priorities into integrated market plays, demand journeys, digital experiences, and marketing programs that drive awareness, engagement, pipeline, and business growth.
Working closely with the Global GTM Marketing Lead and cross-functional marketing and sales teams, this role serves as the central orchestrator for global campaign activation. The Global Campaigns Lead will develop scalable campaign strategies and customer journeys that connect content, channels, digital experiences, demand generation, and sales activation while balancing global consistency with regional market needs.
The role also serves as the business product owner for campaign activation across Avanade's digital marketing ecosystem, helping ensure campaigns and customer experiences are connected and consistent across digital and physical channels.
Key Responsibilities:
- Translate portfolio, growth, and go-to-market priorities into integrated market plays, global campaign strategies, demand programs, and activation plans.
- Define campaign objectives, target audiences, buyer journeys, demand motions, investment priorities, performance targets, and success measures.
- Design end-to-end campaign journeys that connect awareness, engagement, consideration, qualification, opportunity creation, and sales conversion.
- Lead the orchestration of global campaigns across Solutions Marketing, Brand & Communications, Regional Marketing, Digital, Demand Generation, Sales, Events, Alliances, and other specialist teams.
- Serve as the business product owner for campaign activation across Avanade's digital marketing ecosystem, including Avanade.com and other priority demand-generation channels.
- Partner with digital, content, channel, web, and marketing operations teams to create connected customer experiences across web, paid media, email, social, events, partner channels, and sales activation.
- Develop scalable campaign frameworks, governance, toolkits, and activation models that enable global consistency while allowing appropriate regional customization.
- Partner with regional marketing leaders to drive campaign adoption, incorporate market insights, and improve activation across priority markets.
- Coordinate campaign delivery through shared services and specialist teams, establishing clear priorities, milestones, dependencies, governance, and accountability.
- Partner with demand generation, inside sales, sales, and marketing operations teams to align campaign activity with lead quality, pipeline, and commercial objectives.
- Monitor campaign performance across engagement, conversion, pipeline, revenue influence, digital experience, and marketing investment, using insights to continuously optimize performance.
- Evolve campaign strategies and operating models using AI, automation, analytics, personalization, and emerging marketing technologies.
- Establish repeatable campaign processes and best practices that improve quality, consistency, speed to market, and scalability across the global marketing organization.