Automotive Sales Consultant - Bilingual

Capital Ford of Hillsborough is seeking a driven, customer-focused, and bilingual Automotive Sales Consultant (English/Spanish) to join our growing team. Enjoy the best of both worlds: a dealership with a small-town feel and personal connections, backed by the strength, resources, and opportunities of the Capital Automotive Group. We're committed to delivering an exceptional customer experience for every guest who walks through our doors, and we're looking for someone who can confidently connect with and support both English- and Spanish-speaking customers. If you're motivated by building relationships, helping customers find the right vehicle, and creating lifelong clients, we'd love to hear from you.

Key Responsibilities

• Warmly greet and assist English- and Spanish-speaking customers, creating a welcoming and inclusive sales environment.
• Build lasting relationships by understanding each customer's transportation needs, preferences, and budget.
• Recommend Ford vehicles, trucks, SUVs, and pre-owned inventory that align with customer goals and lifestyles.
• Guide customers through the entire sales process, including vehicle presentations, test drives, finance introductions, and vehicle delivery.
• Clearly explain vehicle features, pricing, incentives, and available programs in both English and Spanish.
• Follow up with customers to ensure satisfaction and cultivate repeat and referral business.
• Maintain current knowledge of inventory, product updates, manufacturer incentives, and dealership promotions.
• Consistently achieve or exceed individual and team sales goals.
• Participate in ongoing training and professional development opportunities.
• Perform additional duties as assigned.

Requirements

• Fluent in both English and Spanish (verbal communication required; written communication preferred).
• Previous sales experience preferred; automotive sales experience is a plus.
• Strong customer service skills with the ability to quickly build rapport and trust.
• Excellent communication, presentation, and interpersonal skills.
• Goal-oriented, self-motivated, and able to thrive in a fast-paced environment.
• Comfortable using computer systems, CRM platforms, and digital communication tools.
• Valid driver's license with an acceptable driving record.
• Ability to pass pre-employment background screening.