AUTOMOTIVE INTERNET DIRECTOR / BDC DIRECTOR
Cadillac Marin | San Rafael, CA
$8,000–$12,000+ Per Month | $96,000–$144,000+ Annually
Full-Time | Automotive Dealership Experience Required
EXPERIENCED AUTOMOTIVE INTERNET LEADERS — THIS IS YOUR OPPORTUNITY.
Cadillac Marin is seeking a highly experienced Automotive Internet Director / BDC Director to lead and take ownership of our Internet Department.
This is NOT an entry-level management position.
We are looking for a proven automotive Internet professional who understands every aspect of dealership Internet operations and has the leadership experience to successfully manage, coach, develop, and hold accountable a team of 12+ employees.
If you know how to turn Internet leads into appointments, appointments into showroom traffic, and showroom traffic into sold vehicles — we want to talk to you.
COMPENSATION
$8,000–$12,000+ PER MONTH
$96,000–$144,000+ ANNUAL EARNING POTENTIAL
Compensation based on experience and performance.
WHAT YOU’LL OWN
As Internet Director, you will be responsible for the overall performance and day-to-day operation of the dealership’s Internet Department, including:
- Lead management and distribution
- Internet sales processes
- BDC operations
- Managing a team of 12+ employees
- Appointment setting and confirmation processes
- Lead response time and follow-up
- CRM management and accountability
- Phone, text, email, and digital lead processes
- Internet lead conversion
- Appointment show rates
- Sold appointment performance
- Lead source performance
- Employee productivity and KPI tracking
- Training, coaching, and developing Internet/BDC staff
- Creating and maintaining effective follow-up processes
- Monitoring missed opportunities and unsold follow-up
- Working closely with Sales Managers and dealership leadership
- Maintaining accurate CRM activity and reporting
- Ensuring every Internet opportunity is handled quickly and professionally
OUR SYSTEMS
Experience working with automotive CRM and dealership technology is essential.
Cadillac Marin currently utilizes:
Direct experience with DriveCentric and/or Tekion is highly preferred.
WHAT WE’RE LOOKING FOR
Automotive dealership Internet/BDC experience is REQUIRED.
The ideal candidate will have:
- Proven experience as an Automotive Internet Director, Internet Manager, BDC Director, or BDC Manager
- Experience successfully managing 12+ employees
- Strong understanding of the complete automotive Internet sales process
- Proven ability to improve lead response, appointments, show rates, and sales conversions
- Strong CRM knowledge
- Experience managing high volumes of Internet leads
- Excellent leadership and coaching abilities
- Strong understanding of dealership KPIs and performance reporting
- Ability to identify breakdowns in process and quickly correct them
- Strong communication and organizational skills
- Ability to create accountability while maintaining a positive, high-performance culture
- DriveCentric and/or Tekion experience strongly preferred
THIS ROLE IS FOR A PROVEN LEADER.
We are not looking for someone who needs to learn how an automotive Internet Department operates.
We are looking for someone who can walk in, evaluate the department, lead the team, tighten processes, maximize every lead opportunity, and drive measurable results.
If you have successfully led an automotive Internet or BDC department and are ready for your next opportunity with Cadillac Marin, apply today.
Qualified automotive Internet/BDC leadership candidates are encouraged to apply immediately.
Cadillac Marin is an Equal Opportunity Employer.