Location: Kool Chevrolet – Grand Rapids, MI
Job Type: Full-Time
Benefits: Medical, Dental, Vision, 401(k), Paid Time Off About UsKool Chevrolet is a customer-focused dealership committed to providing an exceptional buying experience. We are seeking a motivated and organized Automotive Internet / BDC Manager to oversee our lead management process, drive appointment generation, and support our sales team in converting online and phone inquiries into showroom traffic. Responsibilities- Manage and respond to inbound internet and phone leads in a timely manner.
- Utilize dealership CRM tools to track customer interactions, appointments, and sales opportunities.
- Monitor lead activity and generate reports on response times, appointment rates, and sales performance.
- Develop and maintain consistent follow-up processes through phone calls, text messages, and email communication.
- Create and send personalized video messages to prospective customers when appropriate.
- Schedule and confirm appointments for the sales team.
- Work closely with sales consultants and management to ensure a seamless customer experience from initial inquiry through vehicle purchase.
- Maintain accurate customer records and notes within the CRM.
- Identify opportunities to improve lead conversion and appointment show rates.
Qualifications- 1+ years of experience in automotive BDC, internet sales, customer service, call center, or sales-related role.
- Prior automotive dealership experience preferred.
- Management or team leadership experience is a plus.
- Experience working with CRM software.
- Strong verbal and written communication skills.
- Excellent organizational and time-management abilities.
- Comfortable using technology, video communication tools, and digital marketing platforms.
- Goal-oriented with the ability to track and achieve performance metrics.
What We Offer- Competitive compensation with performance-based bonus opportunities.
- Medical, dental, and vision insurance.
- 401(k) retirement plan.
- Paid time off.
- Supportive team environment.
- Schedule designed to promote work-life balance.
Apply TodayIf you are organized, customer-focused, and passionate about helping customers through the vehicle purchasing process, we'd love to hear from you. Submit your resume for consideration. Kool Chevrolet is an Equal Opportunity Employer.
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