Candidates must be located in DC, MD, or VAPosition SummaryAmerican Society for Cell Biology is seeking an
Audience Experience Manager. This position requires a creative but data-informed and audience-centric approach to building meaningful relationships that advance ASCB’s mission.The
Audience Experience Managerwill lead efforts to identify, understand, and engage ASCB’s diverse scientic and professional audiences. This role sits at the operational intersection of audience development, communications, and user experience, ensuring that ASCB’s programs, content, and messaging resonate deeply with current and prospective members and other stakeholders. The
Audience Experience Managerwill shape how ASCB connects with researchers, educators, students, and partners across career stages and disciplines.
Key ResponsibilitiesAudienceInsight and Strategy- Identies and denes ASCB’s core and emerging audience segments, including but not limited to researchers, educators, trainees, and interdisciplinary professionals.
- Develops and maintains audience journey maps and personas based on data, research, and stakeholder input.
- Analyzes audience behaviors, needs, and trends to inform programming, communications, and engagement strategies.
- Translates insights into actionable tactics that result in enhanced audience relevance and value.
AudienceDevelopment
- Designs and implements strategies to grow, diversify, and retain ASCB’s audiences across membership, events, policy programs, and digital experience platforms.
- Identies opportunities to expand audience reach and engagement into both emerging and underrepresented scientic communities.
- Collaborates with internal staff and volunteer stakeholders to align audience development goals with organizational priorities.
- Monitors and evaluates audience growth and engagement metrics, adjusting strategies and tactics as needed.