Associate Media Planning Manager

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or equivalent experience or equivalent combination of formal training/certification and professional work experience that demonstrates the prerequisite competence to perform the duties of this position. Knowledge of project management and collaboration tools, such as Adobe Workfront, SharePoint, Microsoft Lists, Microsoft Forms, and Microsoft Power Apps.

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or equivalent experience
  • or equivalent combination of formal training/certification and professional work experience that demonstrates the prerequisite competence to perform the duties of this position.
• One (1) year of media planning (scheduling media, flighting, tracking audiences, and/or tracking performance of media plans) or related experience.
• Basic knowledge of marketing principles and media planning.
• Familiarity with digital and social media analytics to assist in campaign performance analysis.
• Basic knowledge in campaign performances, campaign KPIs and campaign optimization opportunities.
• Familiar with utilizing flowcharts, calendars, and scheduling tools to ensure proper media execution.
• Ability to be detail oriented
• Strong relationship-building skills
• Effective time management skills
• Ability to be flexible and adapt to change
• Strong verbal and written communication skills
• Basic knowledge of Microsoft Word, Excel, and PowerPoint

Preferred Qualifications

• Experience in media and retail, including media planning and scheduling.
• Basic understanding of budget management and media invoicing/reconciliation processes.
• Intermediate knowledge of Microsoft Word, Excel, and PowerPoint
• Knowledge of project management and collaboration tools, such as Adobe Workfront, SharePoint, Microsoft Lists, Microsoft Forms, and Microsoft Power Apps
• Knowledge of marketing technology and audience activation platforms, such as Salesforce Marketing Cloud and LiveRamp
• Knowledge of data and analytics systems, such as Databricks, Snowflake, Microsoft Azure, Alteryx, and Power BI
• Knowledge of audience and consumer research tools, such as Kantar, MRI, Mintel, Nielsen Scarborough, ComScore, and Spectra
• Experience with media planning and buying tools, such as MediaOcean, Prisma, MediaTools, Vivvix, and MBOX

Marketing