Associate Media Director, Programmatic

Syneos Health Careers

New York, NY

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JOB DETAILS

SALARY

$110,000–$130,000 Per Year

SKILLS

Ad Serving, Advertising Agencies, Advertising Operations, Alliance/Partner Management, Analysis Skills, Best Practices, Biotech and Pharmaceutical, Campaigns, Consulting, Consumer Branding, Continuous Improvement, Data Analysis, Data Management, Data Science, Data Visualization Tools, Detail Oriented, Healthcare, Market Entry Strategy, Media Buying and Planning, Media Campaigns, Media Sales, Multimedia, Multitasking, Network Connectivity, Nursing, Organizational Development/Management, Organizational Skills, Performance Metrics, Presentation/Verbal Skills, Professional Services, Quantitative Analysis, Return on Investment (ROI), Sales Management, Search Engine Marketing (SEM), Strategic Planning, Technical Leadership, comScore

LOCATION

New York, NY

POSTED

1 day ago

Description

The Associate Media Director, Programmatic has a core responsibility to support our omnichannel programmatic strategy and execution along with our respective agency teams within Syneos Health. This individual will also work to help evangelize the role omnichannel programmatic plays on the pharmaceutical media plan. Collaboration will occur with our Data Science practice to ensure data is being used efficiently to effectively drive ROI for our clients. The target audience for our clients includes Physicians, Nurses, Specialists, Patients, and Caregivers in the healthcare space. Owning campaign management and execution of personalized programmatic media plans for this target audience that result in positive gains for our clients is core to success.

In addition, this person will be responsible for growing and maintaining all partnerships across our media group. These partnerships include database services, demand side platform providers, and as needed direct buy media partners.

Core Responsibilities

Omnichannel Programmatic Media Strategy

Provide input and recommendations on appropriate channel mix and consideration set development for your clients
Continuously improve our offering and look to scale appropriately
Work with partner agencies on new business opportunities and pitches
Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well clients and vendor partners
Develop close working relationship with client and agency brand teams to drive their understanding of programmatic omnichannel media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clients
Develop, apply and share best practices for ongoing programmatic campaign management, reporting, and execution
Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis
Support processes and approach to directing trading and ad operations teams as needed

Media Planning

Create intuitive presentations to be delivered to internal & external key stakeholders
Lead the development of and presentation of detailed media recommendations along with respective external media partners
Collaborate with data science and analytics team to develop measurement plans that include channels outside of media
Own the success and overall KPI result of your programmatic campaigns and clients

Media Consulting

Assist in delivery of media strategy consultancy to internal agency staff and client teams
Provide liaison services between the Integrated Media Team and third-party media agencies to:
1. Ensure media strategies align with AOR strategic foundation
2. Maximize creative work by supporting agencies to reach fullest potential via selected channel placements

Systems & Tools

Hands-on experience with ad technologies including data management platforms (e.g. DeepIntent, PulsePoint, Lasso) and ad verification tools required
Familiarity with data visualization tools
Experience with ad serving solutions, tag management and operations
Experience with competitive media tools such as Kantar, Pathmatics, comScore, etc

Qualifications

Bachelor's degree with a minimum of 4 years of progressively senior experience in programmatic, ad operations or biddable media on the sales, agency or ad tech side
Experience designing and implementing pharmaceutical programmatic media campaigns
Candidates should be knowledgeable in how to leverage multimedia in the programmatic media environment
Experience in pharmaceutical or healthcare space required
Experience in other biddable media platforms a plus (e.g. paid social, paid search)
Excellent presentation skills, and history of successful client engagements
Exceptional organizational skills, multi-tasking capabilities and detail oriented
Strong analytical abilities and quantitative skills

The annual base salary for this position ranges from $110K to $130K. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life®. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

W o r k H e r e M a t t e r s E v e r y w h e r e | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

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Associate Media Director, Programmatic

Syneos Health Careers

New York, NY

About the Company

Syneos Health Careers

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