Agency:
Golin Ketchum
Job Function:
Data and Analytics
Job Subfunction:
Data Science and Analytics
Job Description:
Overview:
Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum Analytics is looking for a Manager, Consumer Strategic Research and Insights!
This is a perfect role for an experienced researcher or specialist that thrives working in a fast-paced environment. The person coming into this role should have expertise in a variety of research techniques, including but not limited to primary survey research, audience insights generation leveraging secondary databases, and omnichannel campaign evaluation, and be able to lead a team and manage projects from start to finish, as well as independently own programs.
Responsibilities:
Developing relationships with client and account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients
Overseeing and managing all aspects of a project largely independently. From the day-to-day work, to overseeing junior staff to client relationships, to account relationships, billing and growth
Development of original, large scale/global qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing the results etc.
Development of research, analytics and measurement proposals, such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, or ROI analysis
Leverage a robust tech-stack and secondary data sources to define and profile target audiences, predict trends, assess the industry landscape and identify white space opportunities for clients
Analyzing full communications programming in channels such as paid media, social, media coverage, influencer, website, and consumer conversations to direct and evaluate marketing and communications impact/ROI
Analysis and reporting of findings in a way that tells a concise, visually-appealing and clear story with the data and provides answers to the client’s main questions/objectives and shapes future communications and marketing programming; Presentation of results to account team and client
Serving as a specialist and advisor in research and analysis, to include:
Staying up to date with trends, tools and techniques and counseling clients, account teams and other research team members on methodologies, tools and best practices
Participating in or driving analytics projects and initiatives
Developing new methodologies, reports or product offerings to meet existing client needs and to drive new business
Determining the best methodologies and tools to use to solve client challenges and deliver impact to their business
Work in collaboration with other specialty teams within the agency to assess and create successful social, digital and paid programs for the client.
Qualifications:
3 to 5 years of communications strategic insights, research, analytics and/or media analysis experience; advanced degree in a relevant field desired but not necessary
Strong orientation toward client service and teamwork
Strong business acumen and understanding of the communications landscape
Management experience
The ability to work on multiple projects concurrently
Excellent client management skills with the ability to communicate professionally and proactively
A team mentality and desire to collaborate with co-workers across multiple geographies
Strong statistical, writing, and public speaking/presentation skills
Strong understanding original/primary quantitative research and different secondary databases, social/media listening tools, etc.
Expertise in any or all of the following:
Website analytics tools such as Google Analytics, Adobe Analytics or Omniture
Secondary databases, such as YouGov, Canvas8, comScore, Quid, GWI, MRI/Simmons
SEO/SEM analysis and relevant tools
Primary research, such as questionnaire writing, link testing, development of banner and tab plans, analysis of survey data
Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.
_Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance._
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
_It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F._
Ketchum is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws.