Associate Director, Solid Tumor Marketing

The Associate Director (AD), Solid Tumor Marketing will serve as an essential strategic partner to the Brand Lead and provide valuable input on brand direction and competitive positioning for a solid tumor product, currently approved for the treatment of extensive stage small cell lung cancer (ES-SCLC) in the 1st line maintenance (1LM) setting. This person will also lead the development and implementation of the non-personal promotion/omnichannel marketing roadmap. The AD will engage in several cross-functional initiatives and manage agency partners, key strategic and tactical projects/workstreams, working closely with internal customer experience and omnichannel teams to develop an innovative, comprehensive engagement strategy. As a core member of the growing oncology franchise, responsibilities will also include contributing to broader oncology brand planning and budget management.

Essential Functions

• Serve as a dedicated strategic partner to the Brand Lead, co-crafting and refining brand strategic priorities, messaging architecture, and market positioning in an increasingly competitive oncology landscape
• Bridge high-level commercial objectives into high-impact customer-engagement plans across all critical HCP touchpoints with a particular focus on NPP
• Lead the end-to-end development, rollout, and optimization of the HCP NPP/omnichannel strategic roadmap for solid tumor product in collaboration with CX teams
• Drive the development and execution of integrated, best-in-class HCP digital marketing initiatives (i.e. Paid Search, Programmatic, Social, Customer Programs, AI, Websites, HCP CRM, etc.)
• Lead development and review of promotional tactics smoothly and efficiently from concept through final approval
• Lead marketing budget management, including managing work orders, accrual process, applicable forecast lines; working with cross-functional teams including commercial services and finance department, as needed
• Manage several key vendors, including being the point of contact for the primary media agency; establish clear scopes of work, budgets, accountability metrics, and performance benchmarks
• Build trusting relationships and work with key functional partners (Field Sales, PMRC & Commercial Ops) to help drive cross functional execution of brand strategy
• Demonstrate the ability to quickly understand complex markets, disease states, competitive landscapes and relevant market and managed care dynamics
• Ensure strategic and tactical plans meet compliance and regulatory guidelines and company policies

Required Knowledge, Skills, and Abilities

• A minimum of 7 years of marketing (or related commercial) experience is required, preferably all in the biotech/pharmaceutical industry
• Oncology experience is strongly preferred
• Omnichannel proficiency is strongly preferred
• Taking initiative and delivering results
• Communication skills (including the ability to present to large audiences)
• Outstanding interpersonal skills and demonstrated cross-functional collaboration and leadership
• Good judgement and evidence of good analytical, problem solving, data-driven decision making, strategic thinking, planning and project management with attention to details
• Approximately 20-30% travel is required

Required/Preferred Education and Licenses

• Bachelor’s Degree is required (life sciences or a related discipline a plus)
• Graduate degree is preferred

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