Associate Director, Product Management – Martech Platform

An important note about Wayfair's in-office expectations: this is a hybrid role based in Boston and will require you to work from the office on Tuesday, Wednesday, and Thursday.

Who We Are

Wayfair is one of the largest advertisers in eCommerce, investing more than $1B annually across search, social, display, CTV, audio, influencers, and emerging channels. We’re looking for a product leader to shape the technology that powers how that investment reaches customers and drives incremental growth.  This role leads a group of five atomic teams responsible for Wayfair’s connected marketing platform—the intelligence and capabilities that determine who we engage, what products and creative we show them, when and where we reach them, how campaigns are launched and optimized, what signals we exchange with publishers, and how we measure true incremental impact.

A major focus of the role will be building the next generation of our marketing platform: an agent-ready campaign management and decisioning ecosystem that dramatically accelerates campaign creation and optimization while improving performance against marketing objectives. You’ll help move Wayfair from a channel-centric model—where campaigns and decisions are largely optimized within individual channels—to a customer-centric model that coordinates marketing decisions across the full customer journey.  You’ll partner closely with Marketing, Applied/ML Science, Data Engineering, Storefront, and our publisher and technology partners to turn customer signals, catalog intelligence, experimentation, and machine learning into better marketing decisions. The platform you lead will directly influence how Wayfair allocates and optimizes $1B+ in annual media investment.  The role also offers a unique opportunity to help shape the future of advertising technology, working closely with Google, Meta, Pinterest, and other leading platforms as a favored eCommerce pilot partner to influence emerging advertising products and capabilities.  This is a highly visible product leadership role and a core partner to Wayfair’s Marketing leadership team, with direct influence on both our long-term marketing technology strategy and the evolution of how Wayfair acquires, engages, and grows our customer base.

What You’ll Do

• Set the product strategy for Wayfair’s next generation MarTech platform, owning a 12–18 month portfolio strategy that connects company and Marketing priorities to measurable outcomes across revenue, profitability, and efficient growth.

• Turn complex, ambiguous marketing challenges into clear product opportunities. Define the problems that matter most, establish measurable outcomes, and translate them into a cohesive roadmap across the platform.

• Partner with channel leaders to unlock new growth opportunities. Work closely with Marketing leads as they expand into new and emerging channels, helping shape channel strategy, identify the capabilities required to win, and ensure Wayfair’s technology and data foundations are ready to scale investment successfully.

• Shape how Wayfair measures the true impact of $1B+ in marketing investment. Own the vision and roadmap for our marketing measurement and attribution ecosystem—including MMM, MTA, geo and customer-level incrementality testing, clean rooms, and the data products that power investment decisions.

• Build measurement products marketers trust and use. Partner deeply with Applied/ML Science and Data Engineering to develop and evolve models, data pipelines, and product experiences that turn sophisticated measurement into actionable decisions.

• Build platforms, not point solutions. Design scalable measurement and decisioning capabilities that can power multiple channels, regions, and use cases while creating a consistent foundation for how Wayfair evaluates marketing performance.

• Make rigorous experimentation dramatically easier and faster. Evolve self-service experimentation across geo, audience, bidding, and other marketing tests so teams can answer more questions independently without sacrificing scientific rigor.

• Connect experimentation directly to action. Create intuitive, end-to-end workflows spanning experiment design, execution, measurement, and readouts—making it easier for marketers to turn learnings into better investment and optimization decisions.

• Reimagine marketing workflows for an AI-first world. Apply systems thinking to how GenAI and advanced ML can transform the way marketers, PMs, and scientists build campaigns, design experiments, measure impact, allocate spend, and optimize performance.

• Turn AI from experimentation into scaled capability. Identify the highest-impact opportunities for AI—from automated campaign optimization and generative experiment design to smarter decisioning and guardrails—and establish patterns that enable teams to adopt them quickly, safely, and effectively.

• Build and develop a high-performing Product team. Directly lead Product Managers across the portfolio, creating clear ownership, ambitious scopes, actionable feedback, and meaningful paths for growth.

• Be the product voice for marketing technology and optimization. Align and influence senior leaders across Marketing, Finance, Applied Science, Engineering, and platform teams, bringing clarity to complex trade-offs and driving decisions across organizational boundaries.

We Are A Match Because You Have

• 10+ years of Product Management experience leading complex, data/ML/analytics platforms.

• Proven track record owning a portfolio or multi‑year problem space, with clear impact on revenue, profit, or marketing efficiency.

• Deep familiarity with:

  • Marketing measurement & attribution (MMM, MTA, lift testing, clean rooms).

  • Bidding & optimization systems for performance marketing.

  • Experimentation platforms 

  • Large‑scale data products and ML‑driven decisioning systems.

  • Search, social, influencer, CTV channel management and optimization

• Strong quantitative intuition and comfort working with ML/Statistics partners; able to interpret experimental results and model outputs and turn them into product and investment decisions.

• Demonstrated ability to set vision under ambiguity, define clear success metrics, and make high‑quality trade‑offs across channels, systems, and investment options.

• Experience leading and developing Product Managers and driving execution across Engineering, Science, Analytics, Marketing, and Finance in a highly cross‑functional environment.

• Excellent written and verbal communication skills, including experience presenting complex, data‑rich recommendations to VP+ audiences.

• Preferred: Experience in ad‑tech, marketing technology, or performance marketing at scale, and prior ownership of measurement, attribution, experimentation, or bidding products.

If you’re excited by the opportunity to shape how a top e-commerce advertiser measures and optimizes every dollar of marketing spend and to lead a high-impact portfolio at the intersection of Product, Science, and Marketing, we’d love to hear from you.