About the Department
Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The Associate Director, Paid and Earned Media is responsible for paid and earned media strategies and plans for their respective therapeutic area (TA)/brand, ensuring alignment with brand positioning and objectives. This role involves managing paid and influencer agency partners, providing strategic insights, and optimizing activities to maximize impact and efficiency. Works closely with the Orchestration teams and Marketing to ensure media and channel synergies. This role is responsible for planning, optimization and analysis of media initiatives. This role is responsible for planning, optimization and analysis of media initiatives. This role supports the Director, Paid and Earned Media in Supplier Management, SOW negotiations, agency SLA implementation and tracking.
In this role, you will be a key strategic partner to account leads and cross-functional teams, bringing creative, culturally relevant paid media and influencer strategies to life for top-tier healthcare and consumer brands. You'll serve as a connector-between creative, data, talent, and business goals-helping to ensure smart, differentiated, and effective work. The ideal candidate will bring a culturally relevant lens to all work-constantly identifying fresh ways to engage patient and provider audiences.
Provide senior-level counsel to Brands to maximize business outcomes, using paid and earned media as key vehicles. Lead development of media strategies and plans and proactive recommendations that address evolving business needs and cultural shifts. Act as a subject matter expert in planning sessions, brainstorms, and cross-functional team meetings.
Relationships
The Associate Director, Paid and Earned Media reports directly into the Media Director, Paid & Earned as part of the Customer Engagement & Channel Excellence team. The role works closely with TA and Brand leads, Orchestration teams, Experience Operations, Omnichannel In-telligence and other teams within Novo Nordisk's Marketing organization. Cross-functional in-teraction also includes relations with Procurement, CI&A, Communications, Regulatory, and Legal stakeholders. External relationships include relations with professional services agencies and media partners.
Essential Functions
Brand Planning and Media Management:
Influencer Strategy & Execution:
Collaboration with Internal Stakeholders:
Emerging Channels:
Tracking and Optimization:
Physical Requirements
20-30% overnight travel required.
Qualifications
The base compensation range for this position is $152,700 to $267,300. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the positions level or other company factors.
Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and parental leave policy.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk, were not chasing quick fixes - were creating lasting change for long-term health. For over 100 years, weve been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of whats possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, were making healthcare more accessible, treating and defeating diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger - a legacy of impact that reaches far beyond today.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
Starting a career at Novo Nordisk is more than getting a job. It is an opportunity to improve the lives of millions of people living with a serious chronic disease.
Whether you are a part of supplying insulin for patients around the world, discovering the next breakthrough at one of our state-of-the-art research centres, working with us is truly life-changing.
We are a proud life-science company on a mission to ensure that people living with a chronic disease can live a full life. Millions rely on us.
We’re inspired by life in all its forms and shapes, ups and downs, opportunities and challenges. From our colleagues in the lab, working to change lives through pioneering break-through treatments, to our colleagues putting sustainability at the core of our processes and working to prolong the life of our planet, this mission to improve lives is at the core of our every action.
Change is a constant — change in lifestyle, change in technology, change all over. At Novo Nordisk, we don’t wait for change. We drive it.
We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future.
That’s why we continuously push to improve the way we work and the lives of the patients we serve, creating innovative solutions that fit the way people want to live. To accomplish this, we embrace a spirit of open-mindedness and experimentation, striving for excellence without fixating on perfection.
Our company is our people. We know that life is anything but linear and balancing what is important at different stages of our career is never easy. That’s why we make room for diverse life situations, always putting people first. We want to ensure that every employee can achieve a work-life balance that supports their current priorities and where they want to go next.
We value our employees for the unique skills, backgrounds and perspectives they bring to the table. We work continuously to help bring out the best in all of our people, offering opportunities for development and creating an environment of mobility within the company. We strive to offer a workplace that’s great to be in and to be from.
It is very important to us that anyone working with us feels empowered as an employee and as a person. We all should have the opportunity to act fast, make decisions and be agile.
With a career at our company, you will feel a difference right from the start. A sense of inspiration that comes from a shared belief in driving positive change for people, families and communities everywhere, and it’s a collective effort. We rely on the joint potential and collaboration of our more than 45,000 employees.
In the video above, meet Marie Darting, one of our scientists, and hear more about her work as a formulation scientist, her perspective on development plans and the impact she feels her work has on people living with a chronic disease.
We were founded in 1923 and today we are a global healthcare company headquartered just outside Copenhagen, Denmark.
Our purpose is to drive change to defeat diabetes and other serious chronic diseases, such as obesity and rare blood and endocrine disorders. We do so by pioneering scientific breakthroughs, expanding access to our medicines , and working to prevent and ultimately cure diabetes.
With almost 100 years of experience, one of the broadest diabetes product portfolios in the healthcare industry, as well as an award-winning pipeline of innovative products, our success is built on our company values – the Novo Nordisk Way.