Associate Director, OOH

Agency:

Hearts & Science

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

The Company:

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Overview

As an OOH Associate Director, you will be responsible for collaborating with clients and internal teams to lead and implement the strategic and tactical direction for OOH. The AD is responsible for communicating with interdepartmental teams to develop a holistic OOH campaign strategy which supports client goals. The AD is also responsible for identifying and educating on emerging market trends and technologies as they relate to specific campaigns.

Qualifications

Minimum of 5+ years of OOH media planning experience

Luxury client experience a plus

Strong team management and interpersonal communication

Strong negotiation skills

Ability to collaborate and work as part of a team

Strong presentation skills

Excellent skills in MS Office: Excel, Word and PowerPoint

Responsibilities

Responsible for communicating with management on account and group status

Identify client goals/objectives and lead the development of OOH strategies and tactics for current campaigns

Oversee and implement tactical planning, negotiation, activation, and maintenance of designated OOH media campaigns within offline and online environments

Stay current with consumer consumption habits, 'first-to-market' opportunities and emerging technologies

Provide POV for staff and clients on new opportunities and vendor partners

Build strong relationships with senior-level client counterparts and manage day-to-day relationships

Analyze competitive activity in the marketplace

Have a thorough knowledge of the principles of OOH advertising as well as an understanding of media concepts and terms, creative and budget requirements

Have an ability to write clearly and concisely and present orally in an articulate and confident manner

Have thorough knowledge of the dynamics of media: how each media element performs alone, how they perform together and how they are constantly changing

Oversee the development and growth of assigned team members

$70k-$125k

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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For US Job Seekers:

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