Associate Director, Omnichannel Strategist

Associate Director, Omnichannel Strategist

Location: Wilmington, DE

Onsite Flexibility: Hybrid

Contract Details

• Position Type: Contract
• Contract Duration: 6 months
• Pay Rate: $70.00 $80.00 / Hour (USD)
• Shift / Schedule: Days (First Shift)
• Work Authorization: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Job Summary

Are you ready to shape the future of customer experiences in life sciences? As an Associate Director, Omnichannel Strategist within the US BBU Innovation and Business Excellence team, you'll be at the forefront of designing seamless customer experiences that align with brand and enterprise goals. You will engage US Brand teams, agencies, and cross-functional partners to champion innovative omnichannel marketing campaigns for healthcare professionals and consumers. Dive into a dynamic environment where you'll translate brand strategies into integrated customer experiences that drive business outcomes.

As an Omnichannel Strategist, you'll be responsible for delivering a sound strategic approach to the customer experience across digital and non-digital channels, focusing on personalized campaigns that support brand objectives and compliance requirements. You will partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities. You will continuously monitor and evaluate brand campaigns for data-driven performance optimizations.

Your strong business acumen and expertise in leveraging a unified strategy to create innovative omnichannel campaigns will be crucial in delivering impactful customer experiences that drive business results.

Key Responsibilities

• Deliver a sound strategic approach to the customer experience across digital and non-digital channels, focusing on personalized campaigns that support brand objectives and compliance requirements.
• Partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities.
• Continuously monitor and evaluate brand campaigns for data-driven performance optimizations.
• Engage US Brand teams, agencies, and cross-functional partners to champion innovative omnichannel marketing campaigns for healthcare professionals and consumers.
• Translate brand strategies into integrated customer experiences that drive business outcomes.

Required Skills

• Proven track record in delivering integrated marketing programs with measured outcomes.
• Knowledge of digital and non-digital channels such as media, email, SMS, web, direct mail, print, SEM, social, Salesforce, and events.
• Ability to lead and influence strategic recommendations, solutions, optimizations, and decisions.
• Measurement & analytics with focus on strategic insights to inform optimization strategies.
• Proven track record of leading teams without positional authority.

Preferred Skills

• Demonstrated leadership and coordination of cross-functional teams to deliver a single cohesive strategy.
• Healthcare/Pharmaceutical marketing experience with focus on personal and non-personal promotional channels.
• Media/Advertising agency experience.
• Familiarity with agile ways of working.
• Business requirement gathering experience.
• Customer relationship management (CRM) experience.

Education Requirements

• Bachelor's Degree or equivalent experience required.
• Advanced Degree in a relevant field (desirable).

Required Experience

• 5 7 years of experience in a relevant Marketing or Strategy role.

Nice-to-Have Experience

• Advanced Degree in a relevant field.
• Healthcare/Pharmaceutical marketing experience with focus on personal and non-personal promotional channels.
• Media/Advertising agency experience.

Important Notes

• Candidates must be able to work onsite in Wilmington, DE at least 3 days per week (60% in-office policy); flexibility for 2 days may be considered, however full-time conversion would require 3 days in office.
• Interview process: 1st interview 45 minutes with hiring manager and another person; 2nd interview video panel interview and case study.
• The role is highly strategic, not operational, delivery, or program management focused; candidates must demonstrate digital expertise relevant to customer engagement strategy.

About the Client

This global biopharmaceutical company is driven by a single, defining mission: to push the boundaries of science and deliver life-changing medicines that transform the lives of patients worldwide. With a global footprint spanning more than 100 countries, the organization focuses on three core therapy areas oncology, cardiovascular and metabolic disease, and respiratory and immunology while also advancing treatments in rare diseases and vaccines. Employing tens of thousands of scientists, clinicians, and business professionals globally, the organization combines the resource depth of a top-tier pharma company with a genuine culture of scientific curiosity. In 2026, employees voted this organization onto Glassdoor's Best Places to Work list, and it holds an overall Glassdoor rating of 4.0 stars from nearly 8,000 reviews, with 79% of employees saying they would recommend working here to a friend. Teams here span oncology researchers, clinical trial specialists, regulatory scientists, and commercial and market access professionals, offering life sciences professionals a portfolio of programs that genuinely advances patient care.

About GTT

GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. We highly value diverse and inclusive workplaces and support Fortune 500 organizations across banking, financial services, technology, life sciences, biotech, utilities, and retail sectors throughout the U.S. and Canada.

Job Number: 26-15275

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