Associate Director, Omnichannel Strategist

Associate Director, Omnichannel Strategist

Location: Wilmington, DE

Onsite Flexibility: Hybrid 3 days per week onsite in Wilmington, 2 days remote

Contract Details

• Position Type: Contract
• Contract Duration: 6 months (with potential conversion to a full-time role; likelihood currently considered low)
• Pay Rate: $70.00 $80.00 / Hour (USD)
• Shift / Schedule: Days (1st shift)
• Work Authorization: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Job Summary

Are you ready to shape the future of customer experiences in life sciences? As an Associate Director, Omnichannel Strategist within the US BBU Innovation and Business Excellence team, you'll be at the forefront of designing seamless customer experiences that align with brand and enterprise goals. You will engage US Brand teams, agencies, and cross-functional partners to champion innovative omnichannel marketing campaigns for healthcare professionals and consumers. Dive into a dynamic environment where you'll translate brand strategies into integrated customer experiences that drive business outcomes.

As an Omnichannel Strategist, you'll be responsible for delivering a sound strategic approach to the customer experience across digital and non-digital channels, focusing on personalized campaigns that support brand objectives and compliance requirements. You will partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities. You will continuously monitor and evaluate brand campaigns for data-driven performance optimizations.

Your strong business acumen and expertise in leveraging a unified strategy to create innovative omnichannel campaigns will be crucial in delivering impactful customer experiences that drive business results.

Key Responsibilities

• Deliver a sound strategic approach to the customer experience across digital and non-digital channels, focusing on personalized campaigns that support brand objectives and compliance requirements
• Partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities
• Continuously monitor and evaluate brand campaigns for data-driven performance optimizations
• Lead strategy, execute campaigns, manage agencies, or handle a combination of these responsibilities
• Assess data, derive insights, and recommend campaign optimizations as part of connected campaign experience
• Act as a liaison between brand and campaign partners, influencing and providing strategic recommendations

Required Skills

• Pharmaceutical (pharma) experience, particularly with HCP (healthcare provider) marketing, is required; must be able to hit the ground running with minimal onboarding
• Digital marketing experience across channels such as websites, email, social media, and SMS; strong understanding of omni-channel customer engagement and customer journey
• Experience working with media and familiarity with media strategy (not necessarily an expert, but able to collaborate with media teams and understand media's role in omni-channel campaigns)
• Client-service mindset, able to act as a strategic partner, influence, and provide recommendations
• Comfortable analyzing data and campaign results to identify actionable insights and optimization opportunities (does not need to prepare reports but should be able to review and interpret findings)
• Strong communication, solution-oriented, and able to work closely with multiple partners
• Proven track record in delivering integrated marketing programs with measured outcomes
• Knowledge of digital and non-digital channels such as media, email, SMS, web, direct mail, print, SEM, social, Salesforce, events
• Ability to lead and influence strategic recommendations, solutions, optimizations, and decisions
• Measurement & analytics with focus on strategic insights to inform optimization strategies
• Proven track record of leading teams without positional authority
• Top non-negotiable qualifications: digital marketing experience, strong communication and relationship-building skills, and the ability to prioritize effectively
• Demonstrated experience reviewing campaign data, identifying actionable insights, and recommending appropriate solutions
• Connected campaign experience, including the ability to assess data, derive insights, and recommend campaign optimizations

Preferred Skills

• Agency experience or similar background (advertising/media agency experience is a plus); agency experience preferred over direct pharmaceutical experience
• Preferred agency backgrounds include Digitas Health, Publicis, and CMI Media Group
• Advanced degree in a relevant field
• Demonstrated leadership and coordination of cross-functional teams to deliver a single cohesive strategy
• Healthcare/Pharmaceutical marketing experience with focus on personal and non-personal promotional channels
• Media/Advertising agency experience
• Familiarity with agile ways of working
• Business requirement gathering experience
• Customer relationship management (CRM) experience

Education Requirements

• Bachelor's degree required (master's degree not necessary)
• Bachelor's degree or equivalent experience

Required Experience

• Five to seven years of relevant experience in brand marketing, omni-channel strategy, integrated marketing, or related field
• 5 7 years of experience in a relevant Marketing or Strategy role (flexible for a stronger, more senior omnichannel subject-matter expert)

Work Environment / Physical Requirements

• Hybrid schedule: three days per week onsite in Wilmington, two days remote

Important Notes

• Interview process: Round 1 45-minute interview with Hiring Manager and one other person; Round 2 video panel interview and case study
• The pre-screen Q&As should be added for every submittal on the resume:

- How would you describe the difference between omnichannel and multichannel? - Do you have experience leading digital, omnichannel marketing strategies? Have you developed integrated omnichannel campaigns within? - Tell me about a time when you used data and insights to optimize a campaign or tactic.

Benefits

• Medical, Vision, and Dental Insurance Plans
• 401k Retirement Fund

About the Client

This global biopharmaceutical company operates across more than 100 countries and is driven by a single defining mission: to push the boundaries of science and deliver life-changing medicines that transform the lives of patients worldwide. The organization focuses on three core therapy areas oncology, cardiovascular and metabolic disease, and respiratory and immunology while also advancing treatments in rare diseases and vaccines, with a pipeline consistently regarded as one of the most productive in the industry. Employing tens of thousands of scientists, clinicians, regulatory professionals, and commercial and market access professionals globally, this organization combines the resource depth of a top-tier pharma company with a genuine culture of scientific curiosity, spanning research programs in small molecules, biologics, cell therapy, and RNA technologies. In 2026, employees voted this organization onto Glassdoor's Best Places to Work list, and it holds an overall Glassdoor rating of 4.0 stars from nearly 8,000 reviews, with 79% of employees saying they would recommend working here to a friend.

About GTT

GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. We highly value diverse and inclusive workplaces and support Fortune 500 organizations across banking, financial services, technology, life sciences, biotech, utilities, and retail sectors throughout the U.S. and Canada.

Job Number: 26-09569

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