Associate Director of Remarketing

About us

OneMain Financial is the countrys largest lending-exclusive financial company, proudly serving millions of customers with safe, affordable and transparent installment loans. Our customers turn to us every dayonline and at nearly 1,300 branches in 44 statesto help them take control and improve their financial lives with solutions for debt consolidation, medical expenses, household bills, home improvements and auto purchases. Our talented and dedicated team members constantly look for responsible ways to serve our customers when, where and how they want. Its all about doing the right thing, a mission that hasnt changed for more than 100 years.

About the Role

We are looking for an Associate Director of Remarketing who is a highly strategic and execution-focused leader to own and evolve our remarketing ecosystem across channels. This role requires someone who is deeply curious, performance-obsessed, and proactive, able to identify gaps, challenge constraints, and drive meaningful business impact.

The selected candidate will become part of a team dedicated to increasing visits to OMF.com, driving application submits, and increasing booked loans.

This role is highly collaborative and involves working with cross-functional teams across marketing, affiliates, u/x, creative, product, analytics, originations, and digital to develop and execute remarketing campaigns aimed at increasing the pool of leads and submitted applications.

The ideal candidate brings a unique blend of analytical rigor, curiosity and big picture thinking to deliver measurable business results.

Strategy & Execution:

• Define annual remarketing strategy and communications plans that increases the number leads and .com visitors to booked loans.
• Develop and implement testing frameworks, aligned with key business objectives.
• Serve as a trusted marketing lead to business leaders and executives.
• Define audience segments, write clear briefs and develop creative optimizations that are personalized to each audience segment.
• Deliver strong campaign strategies grounded in research/insights, testing, and data that deliver on key goals and metrics.

Performance and Optimization

• A thought leader and ability to drive reporting with analytic partners. Understanding performance from click to booked loan.
• Identify test segments based on results and provide testing and targeting recommendations.
• Ability to prioritize testing framework and project management of initiatives from data insight, briefing, implementation and measurement.
• Design and deploy marketing campaigns and test plans across all key media channels such as (digital, SMS, email) in collaboration with analytics, operations, UX, affiliates and digital teams.
• Provide tracking, analysis, and metric/insight reporting of impact - marketing creative, touch points, and campaigns across all channels.
• Develop presentations that report on key metrics, summarize results, and provide insights to inform future test strategy.

Qualifications:

• 8+ years of strategic marketing experience in customer acquisition along with a bachelors degree. MBA a bonus.
• Ability to understand the company business strategy and support through marketing initiatives
• Ability to dive into the details and develop a roadmap based on strategic insights and understanding of capabilities. High level view with pragmatic roadmap execution.
• Established track record in successfully driving results within acquisition campaigns
• Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch
• Results oriented.
• Proven analytical skills to drive strategic and tactical marketing initiatives.
• Excellent communication skills and the ability to effectively work with all levels of management.
• Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects.
• Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization
• Financial services, lending experience and/or acquisition closing experience desired.
• Experience with Adobe Campaign or other campaign management platforms is a plus.

More on OneMain OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, weve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, were committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. Theres never been a better time to shine with OneMain.

Benefits Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. Thats why weve packed our comprehensive benefits package for full- and some part-timers with:

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
• Up to 4% matching 401(k)
• Employee Stock Purchase Plan (10% share discount)
• Tuition reimbursement
• Paid time off (15 days vacation per year, plus 2 personal days, prorated based on start date)
• Paid sick leave as determined by state or local ordinance, prorated based on start date
• Paid holidays (7 days per year, based on start date)
• Paid volunteer time (3 days per year, prorated based on start date)

OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.