Associate Director of Marketing and Fundraising

Job Title: Associate Director of Marketing and Fundraising

Department: Impact and Engagement

Reports to: Director of Impact and Engagement

Supervises: Marketing and Communications Manager, Nature Store Manager, Events Manager

Classification: Exempt (Salaried)

Compensation: $80,600-$82,000, plus in-area full benefits

Benefits Include:

• Medical insurance: 100% payment of premiums for medical and dental insurance for employees only
• Competitive leave benefits: Two (2) weeks of paid vacation during a staff member's first year, eight (8) hours of paid sick time per month, eight (8) recognized paid holidays, 40 hours of flexible holiday time per year
• 401(k): 3% match
• Professional development: Ability to attend free or subsidized courses at Bird Alliance of Oregon
• Retail benefits: Substantial discount at our Nature Store, including optics
• Work environment: Opportunity to work in one of the most beautiful forests in Oregon

About Bird Alliance of Oregon

Bird Alliance of Oregon (BAO) has been a leading voice in conservation for over a century. Through conservation advocacy, environmental education, and wildlife rehabilitation, we promote the understanding, enjoyment, and protection of native birds, other wildlife, and their habitats. We are located on a 172-acre wildlife sanctuary next to Forest Park, just minutes from downtown Portland.

Bird Alliance of Oregon believes that inspiring all people to love and protect nature is best achieved when we embrace diversity as a value and practice. In the same way an ecosystem needs many types of plants and wildlife, an organization thrives when it includes a diversity of people and perspectives. We recognize widespread inequities that create gaps between our present reality and our aspirations. We are committed to building a diverse and inclusive environment that reflects the diversity of our community in our board, staff, volunteers, and members; ensuring our internal culture, business practices, and programs are welcoming; and advancing our diversity goals.

Department Summary

Our Impact and Engagement department connects people to Bird Alliance of Oregon's mission and creates the relationships, experiences, communications, and resources that sustain and advance the organization.

The department encompasses fundraising and philanthropy, marketing and communications, education and engagement, events, digital experiences, and the Nature Store. Together, these functions create meaningful pathways for people to discover BAO, learn about birds and wildlife, participate in the mission, become advocates and volunteers, build lasting relationships, and provide philanthropic and earned revenue support.

This department works across the organization to translate BAO's conservation, rehabilitation, sanctuary, and community work into compelling opportunities for people to understand, experience, support, and participate in the mission. The department also brings audience knowledge, community perspective, fundraising insight, communications expertise, and public-facing experience into organizational planning and decision-making.

Position Summary

The Associate Director of Marketing & Fundraising provides strategic leadership for the organization's integrated marketing, communications, fundraising, and engagement efforts. Reporting to the Director of Engagement, this role develops strategies that strengthen brand awareness, deepen constituent relationships, increase community engagement, and support philanthropic growth. The Associate Director oversees marketing and fundraising initiatives, organizational events, the Nature Store, and the systems and processes that support effective audience engagement.

The Associate Director provides direction and strategic oversight to the Marketing and Communications Manager, who leads day-to-day marketing and communications execution, as well as works closely with the Donor Relations Manager to align donor engagement and stewardship efforts with broader fundraising strategies. This role leverages CRM, email marketing, and other engagement tools to develop multi-channel constituent journeys and measurable campaigns. The Associate Director also partners across the organization to identify opportunities for community engagement, strengthen strategic partnerships, and ensure that marketing, communications, and fundraising efforts are coordinated and aligned with organizational priorities.

Key Responsibilities

Strategic Marketing & Fundraising Leadership

• Develop and implement integrated marketing and fundraising strategies that align with organizational priorities, advance mission goals, and strengthen engagement across key audiences.
• Lead annual campaigns, fundraising appeals, stewardship communications, and donor engagement initiatives that support long-term relationship building and philanthropic growth.
• Oversee brand strategy, messaging, and organizational storytelling to ensure a consistent and compelling presence across all communication channels.
• Monitor campaign performance, analyze engagement data, and use insights to optimize strategies, improve constituent experiences, and increase fundraising outcomes.
• Manage the marketing budget, vendor relationships, and external resources to support effective and efficient execution of engagement initiatives.
• Develop and implement multi-channel engagement strategies that guide constituents through meaningful journeys, from initial awareness and connection to participation, advocacy, and philanthropic support.
• Leverage CRM and email marketing platforms to create targeted communications, audience segments, automated constituent journeys, and measurable engagement campaigns.

Team Leadership & Communications

• Supervise and mentor marketing staff.
• Establish departmental priorities, workflows, and performance expectations.
• Ensure consistent messaging across print, digital, social media, email, website, and public relations.
• Provide strategic communications guidance for organization-wide initiatives.

Organizational Collaboration

• Use an anti-oppression framework to support equity and access across the whole organization.
• Collaborate with every department to support a whole-organization identity through transparency, communication, and collaboration.
• Partner with Donor Relations Manager to support donor cultivation, stewardship, grants, sponsorships, and fundraising events.
• Serve as a communications advisor to leadership and cross-functional teams.

Skills & Competencies

• Integrated marketing strategy development and execution across multiple channels, including email, digital, social media, print, and events.
• Constituent journey development, audience segmentation, and relationship-building strategies using CRM and email marketing platforms.
• Fundraising campaign development and donor engagement strategy.
• Leadership and staff supervision.
• Brand management and organizational storytelling.
• Project and budget management.
• Excellent written and verbal communication skills.
• Relationship building and community partnership development.
• Data analysis, performance measurement, and campaign evaluation.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Fundraising, Nonprofit Management, or a related field, and/or equivalent combination of education and experience.
• Five or more years of progressive experience in marketing, communications, fundraising, community engagement, or a related field.
• Funnel Economics. Demonstrated experience developing and executing annual marketing calendars designed to drive target audience engagement across multiple campaigns, communication channels, and touchpoints, with the ability to coordinate messaging, timing, and priorities to support overarching marketing goals.
• Demonstrated experience developing and executing integrated, multi-channel marketing strategies that support organizational goals, increase engagement, and strengthen relationships with key audiences.
• Performance Marketing. Experience developing audience strategies, constituent journeys, and targeted communications using CRM and email marketing platforms.
• Experience supporting fundraising campaigns, donor communications, stewardship initiatives, and engagement strategies.
• Strong understanding of brand strategy (including evolving that strategy and voice), storytelling, and creating compelling content across multiple communication channels.
• Experience managing projects, timelines, budgets, vendors, and multiple priorities in a collaborative environment.
• Experience providing leadership, guidance, or supervision to staff, contractors, or project teams.
• MarTech & Analytics. Ability to analyze campaign performance, interpret engagement data, and use insights to improve marketing and fundraising outcomes in a timely manner.
• Excellent written, verbal, and interpersonal communication skills with the ability to build relationships across diverse audiences.
• Commitment to advancing equity, inclusion, and accessibility through an anti-oppression framework.

Preferred Qualifications

• Experience working in a nonprofit, cultural, environmental, educational, or community-based organization.
• Experience with nonprofit CRM and email marketing platforms, including Raiser's Edge and Emma, or similar donor management and marketing automation systems.
• Experience creating automated email journeys, audience segmentation strategies, and targeted communications based on constituent data.
• Experience developing donor appeals, stewardship communications, and fundraising engagement campaigns.
• Experience using analytics, reporting tools, and campaign insights to inform strategy and improve engagement outcomes.
• Experience supporting community partnerships, public relations, events, visitor engagement, or mission-based programming.
• Experience managing creative vendors, contractors, or external marketing partners.
• Must be able to travel to and from our Cornell Campus and throughout the Portland Metro region, even when public transit is not an option.

Work Environment/Conditions

The physical demands described here represent those that must be met by an employee to successfully perform the essential duties of this job. The work environment characteristics described here represent those employee encounters while performing the essential duties of this job. Reasonable accommodations may be made to perform essential duties.

• Regular communication in-person and electronically.
• On-site office hours required weekly.
• Occasional travel for organizational events; some evening and weekend work may be required.
• Must be able to lift up to 15 pounds as needed.
• Busy shared office spaces in a campus with Sanctuary trails, Nature Store, the Wildlife Care Center, and Education activities on site.
• Primary responsibilities involve working on a computer, typing, looking at screens for many hours
• Must be comfortable with shared desk space.

Cultural Competencies:

Bird Alliance of Oregon is committed to maintaining an anti-racist organizational culture. We are committed to training all staff and Board members on cultural competency and diversity, equity, and inclusion. We see staff with a high degree of cultural competency or lived experience working with communities of color, people who are disabled, and people from all socioeconomic backgrounds, as vital for all positions in our organization. We seek staff with comfort and curiosity in engaging in conversations around issues of identity, belonging, and systemic oppression.

• Creates an environment that acknowledges, encourages, and celebrates differences.
• Functions and communicates effectively and respectfully within the context of varying beliefs, behaviors, orientations, identities, and cultural backgrounds.
• Seeks opportunities to gain experience working and collaborating in diverse, multicultural, and inclusive settings with a willingness to change for continual improvement.

Diversity Statement:

Bird Alliance of Oregon strives to cultivate a welcoming and inclusive community with a collective vision of a more just, sustainable, and healthy environment for all people and wildlife. We are committed to advancing equity, embracing diverse perspectives, and working to dismantle systems of oppression in order to build a better future for Bird Alliance of Oregon, our community, and the environmental movement.

We acknowledge the impacts of systemic racism and oppression in our country, and how they show up in the conservation movement, as well as in our own organization. We will continue to examine the ways Bird Alliance of Oregon has benefitted from these structures and work to address past wrongdoings, close gaps in our programming and policies, and build stronger and deeper relationships with diverse communities.

Our commitment to equity and inclusion extends to all facets of our organization, from our board and staff to our membership, volunteers and beyond.

"Together for nature" means that every person has a voice and a meaningful contribution to make in stewarding our natural environment, not only at Bird Alliance of Oregon, but in the greater conservation movement.

Equal Opportunity Employment

Bird Alliance of Oregon is an equal opportunity employer and is committed to building a diverse, inclusive, and equitable organization. We encourage applications from candidates of all backgrounds, identities, and lived experiences, including people of color, women, LGBTQ+ individuals, people with disabilities, and members of other historically underrepresented communities. Reasonable accommodations will be made so that qualified disabled applicants may participate in the process. Please advise in writing at the time of application.Bird Alliance of Oregon does not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected status. All Bird Alliance of Oregon employees are expected to serve diverse audiences and help advance our diversity strategies.

How to Apply

Apply online at bit.ly/BirdAllianceOregon_Application

Application Deadline: by or before September 13, 2026 at 9p