Associate Director of international Admissions

Associate Director of International Admissions

The University of Lynchburg, a private, regional university in the beautiful foothills of the Blue Ridge Mountains in Central Virginia, is seeking applicants for a full-time Vice President, Marketing and Communications in the President's Office of the University of Lynchburg.

The Associate Director of International Admissions leads and drives the University's international recruitment efforts, providing guidance, training, and leadership to international admissions staff in order to meet enrollment goals. The Associate Director serves as a key strategist in expanding the university's global footprint through data-driven planning, digital engagement, and cross-cultural relationship building.

Specific Job Duties

As the Associate Director of International Admissions, you will shape how the University of Lynchburg leads and drives the international recruitment efforts Key priorities include, but are not limited to:

Strategic Leadership and Management

• Develops and implements international student recruitment strategies in coordination with the enrolment leadership team, aligned with the strategic international enrollment and retention plan.
• Analyzes enrollment data and utilizes predictive modeling throughout the recruitment process to guide decision-making, monitor progress toward goals, and evaluate recruitment initiatives.

Recruitment, Yield, and Admission Processing

• Oversees and approves all international recruitment initiatives and activities, including extensive international travel to target markets.
• Develops and implements admissions policies for international undergraduate programs, ensuring adherence to modern digital credential verification practices.

Communications and Campus Partnership

• Approves the implementation of the communication flow to prospective international students, including mailing, email, text, social media, and AI-driven engagement tools.
• Ensures all recruitment strategies and communications foster inclusive excellence and a sense of belonging of diverse global populations.

Required Experience/Skills/Qualifications

• Bachelors Degree in Higher Education Administration, International Relations, Business Administration, Education, Communications or related fields
• Preferred Education: Master's degree in Higher Education Administration, International Education, International Relations, Student Affairs, or a related field.
• Minimum 5 years of admissions experience, with specific experience in the international market.
• Demonstrated experience managing international travel logistics and recruitment budgets.
• Experience reviewing international applications, transcripts, and making admission decisions.
• Experience with enrollment data analytics and ROI assessment.
• Previous experience utilizing a higher-education admissions CRM (Slate or Salesforce experience highly desirable).

Knowledge, Skills, and Abilities:

• Proficient English-language reading and writing skills for professional correspondence.
• High level of cross-cultural communication competency.
• Fluency in a second-language is highly preferred.
• Strong leadership, organizational, and strategic planning skills.

Starting Salary

$72,600-$81,700

Benefits

Generous paid vacation, personal days, paid sick time and family leave, comprehensive insurance (medical, dental, vision, etc.) and retirement plans, flexible spending account, tuition remission, life and long-term disability insurance, and more. Learn more about employment benefits at the University of Lynchburg.

About the University

The University of Lynchburg embraces diversity in its broadest sense. We will cultivate an inclusive, equitable, and safe campus climate grounded in mutual respect and understanding, where all members of our diverse learning community - alumni, employees, learners, visitors, and volunteers- can thrive. The University of Lynchburg is an equal-opportunity employer.