Associate Director of Graduate Enrollment and Recruitment, College of Communication

With the Associate Dean, lead the development, implementation, and management of comprehensive recruitment and communication plans for Master’s, PhD, and certificate programs, identifying target markets, refining yield strategies, and optimizing conversion funnels. Advanced proficiency with Slate CRM preferred, including building communication campaigns, creating and managing reports, configurable joins, audience segmentation, automated workflows, liquid markup, and portal configuration.

Recruitment Strategy, Communication, & Execution: 40%

• With the Associate Dean, lead the development, implementation, and management of comprehensive recruitment and communication plans for Master’s, PhD, and certificate programs, identifying target markets, refining yield strategies, and optimizing conversion funnels.
• Oversee and direct the development and management of personalized communication flows in Slate across the full student journey, from prospect to enrollment, including supervising the staff member responsible for day-to-day execution.
• Partner closely with COM’s marketing team on integrated marketing initiatives, contributing enrollment data and audience insights to inform campaign strategy and messaging. Serve as key liaison with digital marketing agency and collaborate with colleagues managing social media and web content.
• Ensure brand consistency and messaging alignment across all recruitment-related communications.
• Analyze recruitment trends and use data to adjust strategies and meet enrollment goals.
• May represent BU COM at recruitment events as needed. 

Slate CRM Management & Optimization: 35%

• Provide strategic leadership for COM’s Slate CRM, aligning communication campaigns, audience segmentation, event registration, automation, and analytics with enrollment objectives and institutional priorities.
• Provide strategic leadership for COM’s Slate CRM, aligning communication campaigns, audience segmentation, event registration, automation, and analytics with enrollment objectives and institutional priorities. 
• Partner with the Assistant Director of Admission & Financial Aid on admission processes within Slate, ensuring COM's use of the platform aligns with central BU Graduate Enrollment standards and best practices. 
• Train and support other team members on Slate best practices and functionalities.
• Stay current with Slate updates and feature releases, participate in BU central Slate working group, and proactively recommend and implement improvements.
• Monitor data quality and integrity within Slate; conduct regular audits and data cleanup to ensure accuracy and consistency across applicant and enrollment records.

Data Analysis & Reporting: 20%

• Track, analyze, and report on the effectiveness of recruitment initiatives using Slate analytics and other data sources.
• Translate data insights from BU’s central Graduate Enrollment team and other sources into actionable, COM-specific strategies and recommendations.
• Identify trends, measure ROI, and regularly present clear, data-informed recommendations to leadership.
• Develop and maintain dashboards or reports tracking key enrollment performance indicators (KPIs), ensuring leadership has timely and accurate information to support decision-making.

Collaboration & Leadership: 5%

• Build and sustain strong working relationships with the central BU grad enrollment team, COM graduate admissions, COM marketing team, academic departments, and other campus partners.
• Participate in relevant professional development and stay current with trends in higher education enrollment, digital marketing, and Slate capabilities. 
• Assist with recruitment, current student events, and COM commencement.
• Supervise one direct report responsible for Slate communication execution, analytics, and recruitment support.

   

Required Skills

• Bachelor's degree; master's degree in a relevant field preferred.
• 5+ years of progressively responsible experience in recruitment or enrollment management in a higher education setting.
• A genuine enthusiasm for higher education and a passion for connecting talented students with transformative programs.
• You're a self-starter who thrives in a fast-growing, collaborative environment, gets energized by data, and is always looking for opportunities to do things better.
• Advanced proficiency with Slate CRM preferred, including building communication campaigns, creating and managing reports, configurable joins, audience segmentation, automated workflows, liquid markup, and portal configuration.
• Ability to develop and execute successful marketing and communication strategies across multiple channels.
• Strong analytical skills with the ability to interpret enrollment data, generate actionable insights, and make data-driven recommendations.
• Excellent written and verbal communication skills, with a keen eye for detail, and able to craft compelling, audience-appropriate messaging and present findings clearly to stakeholders.
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Familiarity with website content strategy (including SEO/AEO), content management systems, and basic HTML preferred.
• Demonstrated commitment to professional development and continuous learning.

 

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor. 

Required Experience