Associate Director, Marketing Analytics & Omnichannel Operations Consulting

About Cognizant Consulting

Cognizant Consulting is more than Cognizant's consulting practice. We're a global community of 5,000+ experts dedicated to helping clients reimagine their business. Blending our deep industry and technology advisory capability, we create innovative business solutions for Fortune 500 clients. And now, we're looking for our next colleague who'll join us in shaping the future of business. Could it be you?

About the role

As an Associate Director, Marketing Analytics & Omnichannel Operations, you will make an impact by leading complex client engagements and delivering high-quality omnichannel measurement and marketing analytics solutions across our life sciences portfolio.

You will be a valued member of the Life Sciences Consulting team and work collaboratively with client marketing, digital, commercial, and analytics leaders, as well as global and offshore delivery teams.

In this role, you will:

• Own the analytical strategy, workplan, engagement economics, and delivery quality for omnichannel measurement and marketing analytics engagements across one or more life sciences clients.
• Serve as a trusted advisor to senior client stakeholders, translating complex analytical findings into strategic insights, business cases, and actionable recommendations.
• Lead the design and delivery of marketing mix models, multi-touch attribution, segmentation, predictive targeting, personalization, test-and-learn, and ROI measurement solutions.
• Lead, mentor, and develop high-performing case teams, including managers, analysts, and colleagues supporting global or offshore delivery.
• Identify and shape opportunities to expand client engagements, introduce new analytics methodologies and AI/ML capabilities, and contribute to proposals, statements of work, and client presentations.

What you must have to be considered

• A bachelor's degree in Marketing, Business, Statistics, Data Science, Economics, or a related field.
• 8 to 10+ years of progressive experience in marketing analytics, digital analytics, or commercial analytics within the pharmaceutical or biotechnology industry.
• Significant client-facing experience gained within management consulting, an analytics advisory firm, or a pharmaceutical or biotechnology commercial analytics environment.
• At least three years of direct people leadership and engagement or project leadership experience.
• Advanced knowledge of marketing analytics techniques, including marketing mix modeling, multi-touch attribution, segmentation, predictive or propensity modeling, test-and-learn design, and ROI measurement.
• Strong knowledge of life sciences commercial and marketing data sources, such as IQVIA, Symphony Health, Komodo, prescription claims, CRM or Veeva, and digital and media engagement data.
• Demonstrated ability to lead global, cross-regional, remote, or matrixed teams across multiple locations and time zones.
• Executive-level communication, storytelling, and stakeholder management skills, with the ability to build trusted relationships and influence senior client leaders.
• Strong engagement management capabilities, including staffing, budgeting, timeline management, quality control, and delivery oversight.
• Understanding of regulatory, legal, and privacy requirements related to the use of commercial and customer data.

These will help you succeed

• An MBA or relevant master's degree.
• Previous experience with a leading consulting or analytics advisory firm serving life sciences clients.
• Experience leading omnichannel analytics for a product launch, particularly within specialty care or oncology.
• Experience evaluating or implementing AI/ML or generative AI capabilities within marketing or commercial analytics.
• Working knowledge of Power BI, Tableau, SQL, or Python.
• Experience with cloud data platforms such as Snowflake or Databricks and modern MarTech or AdTech ecosystems.
• A track record of growing client accounts, shaping proposals, or developing new service offerings.
• Willingness and ability to travel to client sites when required.

Future opportunities

Cognizant is always looking for top talent. We are searching for candidates to fill future needs within the business. This job posting represents potential future employment opportunities with Cognizant.

Although the position is not currently available, we want to provide you with the opportunity to express your interest in future employment opportunities with Cognizant. If a suitable opportunity becomes available in the future, we will notify you. At that time, you can determine whether you would like to apply for the specific open position.

Thank you for your interest in Cognizant career opportunities.

About Cognizant:

Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization's unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.

Additional employment information

Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.

If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email CareersNA2@cognizant.com for roles based in the Americas or CareersIndia2@cognizant.com for roles based in India.