Associate Director, Integrated Investment

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,safeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture, and experience, together. 

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. 

WhatYou’llDoRelationship Management –30%

• Showcaseanticipation and understanding of projects tomaintain and adjust timing of deliverables for team at large, communicating changes to managers andleadership

• Apply knowledge of current/previousclients’ specific business and relationships within the industry to enhance plan negotiations andopportunities

• Build relationships across Horizon Media departments (i.e.Business Solutions,Operations, Analytics, Social Marketplace/Programmatic), building trust andaccountability

• Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners andclients

• Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns withobjectivesto drive clientbusiness

Team Managementand Delegation – 30%

• Manage and develop junior team member(s), creating growth plans and providing clear careergoals

• Manageperformance reviews, coaching to maximize success,identifyingtraining needs for improved performance, setting goals for careerdevelopmentand ensuring actions aretaken

• Provide education and training on best practices, media principles, and industry at large

• Participate in interview process for junior team members’ roles

• Guide team in ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall teamsuccess

• Responsible for leaning into Horizon Media initiatives while encouraging junior team members toparticipateand engage within the largerintegratedcommunity

Integrated Media Buying – 25%

• Plan, execute and steward integrated mediaplans

• Guide team toleverageHorizon Media’s suite of planning,evaluationand buying tools for application/analysis into competitive landscape, target digital consumption support, plandevelopmentandreporting

• Monitor trends, tools,opportunitiesand applications within linear & digital environments, and appropriately apply that knowledge to campaign strategy and clientgoals

• Work with Supervisor to oversee junior team members and manage expectations with integrated leadership in the creation of media specific documents such as media plans,objectivesand strategies decks, and other relatedfunctions

Media Negotiating & Buying –10%

• Negotiate across both the traditional linear & digitallandscapes

• Provide final sign off on RFP creation and review of partners/site responses, actaspoint of escalation for partner negotiationsand stewardship of keypartnerships

• Act as a primary resource for team as they work through the planning process, whileprovidingstrategic guidance

• Lead collaboration with other HorizonMediateams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevantextensions

Reporting & Analysis – 5%

• Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities acrosslinear,display, mobile,socialandvideo

• Encouraging junior team members to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance, and maps back tointegratedstrategy

• Collaborate with Business Solutions and Analytics team toestablishmeasurement plans and learningagendas

Who You Are

• A strong writer,communicatorand presenter 

• A left and right brain thinker

• A collaborative, team-oriented manager with strong delegation and organization skills; ability to manage up anddown

• A problem solver with foresight and the ability to develop creativesolutions

• Detail oriented with commitment to followthrough

• Nimble andflexible to succeed in a fast-pacedenvironment

• A strong teamplayer, willing to roll up theirsleeves

• Acrafter ofrelationships on behalf of the agency both internally and externally

• Passionate about thevideolandscape and a desire to innovate and keep up withtrends

• Excited to lead and coach teammembers

• An advocate for and supporter of Diversity,Equityand Inclusion

Preferred Skills & Experience

• 5+years of experienceof traditional videobuyingand/or digitalbuying

• Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and toClients

• Leadership and supervisory experience in terms of developing media professionals, including strategic and managementskills

• Strong grasp ofmarketing principles,analyticsand concepts 

• Expert in negotiating and constructingvideomedia plans, with understanding of planning,buyingandactivation

• Strong experience navigating cross-departmentrelationships

Certificates, Licenses and RegistrationsThere are no requirements for certificates,licensesandregistrations

Physical Activity and Work Environment