Agency:
PHd
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
The Role:
The Associate Director of Integrated Investment has mastered all of the skills of the Supervisor role and is additionally responsible for managerial input and decision making, as well as more senior client and vendor relationships. The Associate Director will work with the Group Director in setting priorities, allocating responsibility, and measuring performance of the Integrated Investment team. Building upon the Supervisor role with regard to the interpretation of strategy through a video lens, the Associate is also called upon to further develop the client and media owner relationships that will ultimately serve to enhance all aspects of the Investment team’s deliverables.
Responsibilities
Managerial Rigor & A Relationship Building Focus
Without losing sight of ongoing client deliverables, the Associate Director is building upon their knowledge base by broadening and strengthening their business relationships beyond PHD
Along with Group Director, creates and maintains team dynamics with a focus on learning and innovation
Actively ensures strategic consistency across all elements of plan development and implementation
Relationship + Knowledge Cultivator
Proactively explore and recommend ways to further service and grow client relationships
Along with Group Director, manages large scale partner relationships to foresee future needs and provide client support
Provide thought leadership for the junior team in the areas of video marketing and technology
Analytical Thinker
Create and articulate clear performance metrics and develop associated reports that measure KPI’s
Analyze historical and current campaign results to optimize learning and ensure continuous improvement
Process and analyze competitive media activity in the marketplace
Team Focused
Oversee the buying & implementation of Video campaigns, coordinating internal resource, setting best practice, and working on planning frameworks
Qualifications
Knowledge of the principles of advertising, marketing, and media (minimum of 5 years of industry experience)
Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing
Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units’ competencies
Advanced knowledge of buying-related technologies Prisma, MediaOcean OX, 3rd party Ad Servers (i.e. DCM) and Verification/ Reporting partners (i.e. Double Verify, Nielsen)
Experience managing & optimizing programmatic video campaigns; prior hands-on DSP (TTD, DV360) experience is key.
Strong negotiation skills
Ability to foster a strong, cohesive working team, providing leadership and instruction
Understanding of marketplace dynamics, working with Group Director to formulate marketplace strategies
Strong overall communication skills with a focus on presentation excellence
New York: $70,000.00-$125,000.00
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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